Discover the new Make-Up Bar
Put new make-up formulations to the test in the Make-Up Bar, new to in-cosmetics North America 2017.
The Make-Up Bar is designed for exhibitors to demonstrate their expertise and help visitors identify innovative pigments and technologies to deliver captivating and trend-setting colour cosmetics products. The area helps draw visitors to exhibitors' stands as they test their eye, skin, nail and lip make-up formulations.
Why take part in the Make-Up Bar? For the third year running make-up has been identified as the most dynamic category in the cosmetics market. The industry continues to innovate and new functional ingredients and technologies are driving the next generation in colour cosmetic products. The Markets and Market report estimate that the cosmetic pigments market will reach $11.57 billion in 2021. We also had feedback that 73% of in-cosmetics visitors expressed a desire to test more ingredients.