Marketing Trends

  • The marketing trends presentations aim to deliver insights into the latest industry trends, facts, figures, market analysis and research data.

    The marketing trends programme is already available online with more surprises to come in the following weeks.

  • From botanicals to biotechnology: understanding consumption trends and supplier landscape

    Within an already dynamic personal care ingredients market globally and in the United States, the active ingredient segment is among the most dynamic, because it is usually the segment following consumers’ expectations first.

    Within active ingredients, a strongly innovation-driven segment, botanicals and biotechnology products have been very successful in the last decade. Both categories are following the expectation of an increasingly important part of US consumers and have fostered innovation and suppliers’ focus.

    This presentation intends to give a picture of the active ingredients market globally and in the USA in particular, before focusing on the botanicals and biotech categories, explaining their success and mapping their supplier landscape.

    Speaker: Nikola Matic, Kline

    The future of beauty in the era of multifunctionality

    Consumers’ dual desires for simple multi-use products and high-tech formulations with added benefits are encouraging the growth of multifunctional products within the North American beauty industry.

    While demanding ever more versatile and effective products, consumers are more ingredient-conscious than ever before, seeking the consistent inclusion or exclusion of particular ingredients across their suite of beauty and personal care products.

    In this presentation, Euromonitor International will take a look at the overall beauty landscape in North America and dive into key beauty categories – focusing on their growth drivers and how they play a role within this boundary blurring era.

    Speaker: TBC, Euromonitor

    2 Global Key Trends for the US Market for Spring/Summer 2019

    This year, PeclersParis will be presenting 2 main global key trends for Spring/Summer 2019, focusing especially on colours and textures trends for the North American market.

    The presentation will include:

    • The Macro Trends impacting the market for these Key Trends
    • A Lifestyle Portrait, Archestyle, and Aspirational target for each Trend
    • A Cosmetic Specific Color & Texture Palette
    • 2 Creative & Innovation Territories, which in practice show inspiration for ideas of new ingredients, packaging, rituals, gestures, fragrances, textures…
    • Summarized by suggested application

    Speaker: Jeanine Milillo, PeclersParis

    Active Beauty

    Active cosmetics are on the rise and consumers are being encouraged to exercise their bodies and brains, and beauty brands will formulate products to help them with their quest.

    This session will illustrate the growing shopping environment now for athleisure wear, and complementary products, including sportswear, supplements, swimwear, skin care and more.

    Focusing on how consumers are shaping the future regarding product development Sarah Jindal, Senior Innovation and Insights Analyst, will explain how brands need to make it clear how they stand out in the changing beauty industry.

    Speaker: Sarah Jindal, Mintel

    K-Beauty Trendspotting - Hot Ingredients in Korea and Predictions for What's Headed to North America

    Korea is recognized as the Silicon Valley of skincare where beauty innovation comes at a dizzying pace. Snail cream, donkey's milk, bee venom, etc are just some of the beauty ingredients in Korea that have people buzzing.

    Ju Rhyu, Founder and CEO of K-Beauty Consultancy Inside the Raum LLC, will give an overview of what's trending in Korea when it comes to ingredients and will share her predictions for what will make it Stateside.

    Speaker: Ju Rhyu, Inside the Raum

    The age-defying paradigm: Newest thinking, concepts & practical approaches

    This panel has been populated by three thought leader experts intent on facing the inevitability of our demise, but aggressively addressing, at the very least, how to slow down our aging process. 

    Led by a well- known moderator, we promise to provide a powerful inquiry into some of the latest pathways that address the essential human need to look good. 

    While we must all deal with the visccitudes of the aging process, the pathway leads towards the ultimate mission of the Cosmetic Industry: Look Good; Feel Good and Be Heathy. In the fulfillment of this context, BEAUTY Emerges. 

    We invite you to join and interact with our panel in our whirlwind overview of this essential topic.

    Moderator: Meyer Rosen, Interactive Consulting
    Irena James, UCLA Extension
    Howard Epstein, Ph.D., EMD Performance Materials Corporation
    James Oxley, Ph.D., Southwest Research Institute

    GCI Roundtable

    More info coming soon...

    Key elements of contemporary regulation of cosmetics in the United States

    Cosmetic products and ingredients should be safe for consumers under their conditions of use. Today, many regulatory authorities have an established framework governing cosmetic safety.

    While the regulations do not prescribe specifically how the safety of the cosmetic must be determined, and a side by side comparison will show some differences across regions, the commonalties are far more numerous. These includes uniform agreement that pre-market approval is not necessary for the vast majority of products; ingredients should be labeled; good manufacturing practices should be respected; and, as an undeviating cornerstone,  it is the responsibility of manufacturers to substantiate the safety of the cosmetic product prior to marketing.

    In today’s presentation we will examine the key elements in the management practices of cosmetic products in the U.S. These include manufacturer’s initiatives, the role of independent 3rd party experts at the Cosmetic Ingredient Review and FDA’s responsibilities in oversight and enforcement. We will then examine how the three parts come together to make cosmetics one of the safest product categories regulated by the US FDA.

    Speaker: Jay Ansell, PCPC

    ICMAD presentation / roundtable

    More info coming soon...

    Cosmetic claim substantiation – Science, ethics and laws

    Human exposure studies and in vitro assays are routinely conducted by Cosmetics raw materials  and finished product manufacturers to explore their potential impact when applied to skin with the aim of devising appealing advertising claims.

    Market competition often drives aggressive campaigns that may be confusing and misleading, compounded by studies which may be poorly designed and executed and scientific data which could be incorrectly interpreted.

    In recent years, cosmetics manufacturers have come under increased scrutiny from the FDA and FTC for advertising claims.  The advertising industry’s self-regulatory forum, NAD, further examines truth and accuracy of national advertising claims.  With the skin care industry striving to produce safer products, it should also focus its scientific resources towards better testing regimens demonstrating a product’s efficacy which can support advertising claims.

    Establishing common criteria to support advertising claims is challenging given that claims are driven by the testing on an individual product.

    These two consecutive sessions bring together experts from industry and regulatory world to provide guidance on sound scientific practices and how to ensure advertising claims match the underlying science. 

    Moderator: Nava Dayan, Ph.D., Dr. Nava Dayan LLC
    Sue Feng, Ph.D., E.T. Browne’s Global Research and Innovation
    Rebecca Hamilton, W.S. Badger Company
    Lavinia Poescu, Moroccan Oil
    Ido Magal, Lavido Ltd.
    Annie Ugurlayan, National Advertising Division (NAD)
    Deborah Marrone, Federal Trade Commission Northeast Region
    Ronie Schmelz, Tucker Ellis LLP

    Official Media Partner:

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