Delegate Profile

Ju Rhyu

Job TitleFounder & CEO

Company NameInside the Raum LLC


Ju is the former Director of Marketing of K-Beauty e-tailer Peach & Lily where she led all B2C marketing, including e-commerce, social, content, and advertising and helped to grow the Koreanbeauty market in the US.

Ju launched her own Company, Inside the Raum LLC in early 2016. A New York-based K-Beauty consultancy, Ju works with many companies including Fortune 500 clients, Hedge Funds, several Korean beauty brands, as well as Retailers who all seek her expertise in this quickly-growing beauty category.

Ju graduated from Brown University and later trained as a consumer-first marketer with major companies like Kraft Foods, American Express, and Samsung after receiving her MBA from Columbia Business School.

Primarily a New Yorker, Ju lived in Seoul for two years where she got to experience K-Beauty first hand, with all their innovative products, clever packaging, and amazing speed-to-market for new beauty product ideas. She volunteers as a Mentor for A2A Labs in their & Beyond start-up Accelerator Program.


Conference Sessions

  • K-Beauty trendspotting - Hot ingredients in Korea and predictions for what's headed to North America

    Thursday13:45 - 14:3012 Oct 2017

    Marketing Trends & Regulations Theatre

    Korea is recognized as the Silicon Valley of skincare where beauty innovation comes at a dizzying pace. Snail cream, donkey's milk, bee venom, etc are just some...

    • Language: English


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T: +44 (0)20 8271 2122

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