The future of beauty in the era of multifunctionality

The future of beauty in the era of multifunctionality

11 Oct 2017, 14:45 - 15:30

Marketing Trends & Regulations Theatre


Consumers’ dual desires for simple multi-use products and high-tech formulations with added benefits are encouraging the growth of multifunctional products within the North American beauty industry.

While demanding ever more versatile and effective products, consumers are more ingredient-conscious than ever before, seeking the consistent inclusion or exclusion of particular ingredients across their suite of beauty and personal care products.

In this presentation, Euromonitor International will take a look at the overall beauty landscape in North America and dive into key beauty categories – focusing on their growth drivers and how they play a role within this boundary blurring era.



  • Kayla Villena


    Research Analyst – Beauty and Fashion

    Euromonitor International

    Kayla Villena is an Analyst at Euromonitor International. She provides insights and analysis on market and consumer trends and company activity...

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