Cosmetics go digital

Cosmetics go digital

12 Oct 2017, 09:30 - 10:30

Marketing Trends & Regulations Theatre

Language:
English

Emerging technologies have created new opportunities for retailers and brands to engage the consumer on their phones, in-store and beyond. From augmented reality, which allows consumers to virtually "try on" makeup, to connected packaging that can gather user data and serve up personalized messages, promotional offers and more, digital innovation is preparing beauty for the always-on generation.

This session will engage thought leaders in emerging digital breakthroughs and discuss their implications for consumers, brands and the industry.

 

Contributors

  • Jeb Gleason-Allured

    Moderator

    Editor in Chief

    GCI Magazine

    Jeb Gleason-Allured is the Editor in Chief of Global Cosmetic Industry Magazine and Perfumer & Flavorist Magazine. Representing the fourth...

  • Parham Aarabi

    Panellist

    Founder & CEO

    ModiFace

    Parham Aarabi is the Founder and CEO of ModiFace, the leading beauty-focused augmented reality company. He is also a Professor of electrical and...

  • Erwan Le Roy

    Panellist

    EVP Business Development & GM NFC Solutions and Smart Sensor Products

    Thinfilm

    Erwan Le Roy joined Thinfilm in September of 2015 as SVP of Strategic Marketing & GM, Smart Sensors. He was promoted to EVP of Business Development &...

  • Victoria Ross

    Panellist

    Director Global Communications

    MiLi Smart Health

    Victoria Ross has digitized sales and media strategies for brands including The Tile App, Essence Cosmetics and Ted Baker London.  In 2016, Victoria...

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