Active beauty

Active beauty

12 Oct 2017, 11:45 - 12:30

Marketing Trends & Regulations Theatre


Consumers' beauty and personal care routines are ever-evolving. In this session, Mintel Senior Innovation and Insight Analyst, Sarah Jindal, will provide a brief introduction to trends looking at products with simple messaging and ingredients, re-energization and stress reduction, and beauty routines for different times of day, before taking a deep dive into a trend Mintel has named Active Beauty.

This trend centers around the idea that consumers are being encouraged to exercise their bodies and brains, and beauty brands will formulate products to help them with their quest. This session will illustrate the growing shopping environment now for supplements, skin care and more. Focusing on how consumers are shaping the future regarding product development, Sarah will explain how brands need to make it clear how they stand out in the changing beauty industry.



  • Sarah Jindal


    Senior Innovation & Insights Analyst, Beauty & Personal Care


    As a Senior Innovation & Insights Analyst at Mintel, Sarah is responsible for collaborating with key clients on special projects as well as creating...

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