PART 1: Cosmetic claim substantiation workshop – Science, ethics and laws

PART 1: Cosmetic claim substantiation workshop – Science, ethics and laws

11 Oct 2017, 15:30 - 17:30

Marketing Trends & Regulations Theatre 2


Programme overview PART 1 & PART 2

Human exposure studies and in vitro assays are routinely conducted by Cosmetics raw materials  and finished product manufacturers to explore their potential impact when applied to skin with the aim of devising appealing advertising claims. Market competition often drives aggressive campaigns that may be confusing and misleading, compounded by studies which may be poorly designed and executed and scientific data which could be incorrectly interpreted.

In recent years, cosmetics manufacturers have come under increased scrutiny from the FDA and FTC for advertising claims. The advertising industry’s self-regulatory forum, NAD, further examines truth and accuracy of national advertising claims.  With the skin care industry striving to produce safer products, it should also focus its scientific resources towards better testing regimens demonstrating a product’s efficacy which can support advertising claims. Establishing common criteria to support advertising claims is challenging given that claims are driven by the testing on an individual product.   These two consecutive sessions bring together experts from industry and regulatory world to provide guidance on sound scientific practices and how to ensure advertising claims match the underlying science.


15:30 - 16:00     Use cutting edge technologies for personal care claims
Sue Feng, Ph.D., Chief Scientific Officer, Browne Drug Company/Hayward Labs

The aim of this presentation is discuss the influence of using cutting edge technologies from medical and pharmaceutical industries for Personal Care Claims.


16:00 - 16:30     Can they say that? Exploring claim substantiation in the natural products industry
Rebecca Hamilton, Co-Owner and VP of Research & Development, W.S. Badger Company

In the United States, the personal care industry has gone largely unregulated. This has led to the natural products industry becoming a primary market for vulnerable populations, such as pregnant women, babies, and people with skin sensitivities. As we strive to make the safest possible products for our customers, we must be particularly vigilant with our claims, making sure to represent our products with honesty and integrity. Using case studies, this session will explore claims that are permissible for natural cosmetics and OTC drugs.


16:30 - 17:00     Developing relevant claims for the typical consumer in the cosmetics industry
Lavinia Popescu, Senior Director Global Product Development and R&D, Moroccan Oil

  • Create strategic products/ regimens  that can support new and relevant claims in cosmetic industry
  • Looking for new and innovative methodologies able to support specific claims.


17:00 - 17:30     The entrepreneur in the cosmetic's industry as an artist
Ido Magal, Founder & Owner and Business Development, Lavido LTD

During my 15 years in the industry I faced and still facing many challenges, being able to be up to date with market changes makes you think and be very creative and flexible. Yet, where we as people stand in that process, I will cover a few junctions that I faced, like, the understanding how important it is to use organic raw material, becoming vegan and reformulating all of my products and what make them, so special today, and one story of how I came back home and felt aging like when I sold my first product.



  • Nava Dayan



    Dr. Nava Dayan LLC

    Nava Dayan Ph.D. Pharm has 26 years of experience in the skin care segment, and has yielded more than 150 publication credits in numerous...

  • Sue Feng


    Chief Scientific Officer

    E.T. Browne Drug Company/Hayward Labs

    Dr. Sue Feng is the Chief Scientific Officer leading E.T. Browne’s Global Research and Innovation. Prior to joining E.T. Browne Drug Co., Dr. Feng...

  • Rebecca Hamilton


    Co-Owner and VP of Research & Development

    Badger Company

    Rebecca Hamilton is a family owner and the VP of Research & Development at Badger in Gilsum, New Hampshire. She oversees new product innovation from...

  • Lavinia Popescu


    Senior Director Global Product Development and R&D

    Moroccan Oil

    Lavinia Popescu is the Moroccanoil Senior Director, Product Development and R&D, based in New York, NY. The leader and pioneer in oil-infused beauty,...

  • Ido Magal


    Founder Owner and Business Development

    Lavido LTD

    Ido Magal is an Israeli, the owner the founder of LAVIDO: a natural skin care brand selling in Israel, USA, china, the EU. Magal learned herbalism...

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