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Marketing Trends

  • The marketing trends presentations aim to deliver insights into the latest industry trends, facts, figures, market analysis and research data.

    The marketing trends programme is already available online with more surprises to come in the following weeks.

  • Theatre 1
    10:45 - 11:30

    Understanding the beauty consumers of 2020

    This presentation will take you through four key future beauty themes; Work It, Own It, Feel It and Create It, to shine a light on future trends and the opportunities that they offer brands...

    Speaker: Mariel Whatley-Brown, Director of Futures, Seymourpowell

    11:45 - 12:30

    Insights into future trends: From East to West how cultural trends can influence your next product from story to sale

    Apply key meta cultural trends to ensure your next concept is EXCITING, INSPIRING, and ENTICING from product story to formula to marketing to consumer.

    Cherie Buziak, CEO & Founder, BeautyEdge LLC
    Jennifer Ritter, Founder, JSR&CO

    12:45 - 13:30

    Targeting millennials in beauty innovation

    Focusing on North America, this presentation will explore the key nuances of this consumer group, their attitudes and behaviors, and the opportunities by which to target them in the beauty and personal care space.

    Speaker: Tom Vierhile, Innovation Insights Director, GlobalData

    13:45 - 14:30

    Beyond marketing-science communication: including Trends in your global product development strategy

    In this talk, we propose to take a look at how we can craft an approach where marketing and science keep up with trends and include them in their daily work. This approach has the added benefit of creating coherence and meaning for the stakeholders but also for the end client.

    Speaker: Marie Alice Dibon, Owner, Alice Communications Inc.

    14:45 - 15:30

    The future of beauty in the era of multifunctionality

    In this presentation, Euromonitor International will take a look at the overall beauty landscape in North America and dive into key beauty categories – focusing on their growth drivers and how they play a role within this boundary blurring era.

    Speaker: Kayla Villena, Research Analyst – Beauty and Fashion, Euromonitor International

    15:45 - 16:30

    2 global key trends for the US market for spring/summer 2019

    This year, PeclersParis will be presenting 2 main global key trends for Spring/Summer 2019, focusing especially on colours and textures trends for the North American market including cosmetic specific color and texture palette, macro trends impacting the market...

    Speaker: Jennifer Karuletwa, US Business Development Director, PeclersParis

    16:45 - 17:30

    Skincare trends forecast

    During this talk, top skincare blogger Nicki Zevola Benvenuti, will discuss the latest advancements in skin care technologies and skin mechanisms. Topics included genomics-based skin care, probiotics, amino acids, scientifically-engineered skin care ingredients, customizable skin care and more...

    Speaker: Nicki Zevola Benvenuti, Founder, FutureDerm, Inc.

    Theatre 2
    11:30 - 12:15

    Hair repair & protection: What works best?

    The use of heat styling apparatus is now common practice, and increasing in frequency. Hair that is regularly heated will show significant damage in a short space of time, unless its suitably protected and/or repaired. Attend this presentation to find out more about the heat protection materials and repair agents that work best.

    Speaker: Belinda Carli, Director, Institute of Personal Care Science

    12:30 - 13:15

    From botanicals to biotechnology: understanding consumption trends and supplier landscape

    This presentation intends to give a picture of the active ingredients market globally and in the USA in particular, before focusing on the botanicals and biotech categories, explaining their success and mapping their supplier landscape.

    Speaker: Nikola Matic, Director, Kline

    13:30 - 14:15

    Recent regulatory and scientific developments and emerging issues insights related to cosmetics preservatives

    This presentation will focus on research focusing on the recent developments in global regulations and recent scientific opinions concerning preservatives and their safety, consumer trends and concerns around the use of preservatives in cosmetics, and a brief review on recent developments around alternative preservatives.

    Speaker: Ruud Overbeek, Chief Business Development & Strategy, Decernis LLC

    14:30 - 15:15

    Key elements of contemporary regulation of cosmetics in the United States

    This presentation will examine the key elements in the management practices of cosmetic products in the U.S. including manufacturer’s initiatives, the role of independent 3rd party experts at the Cosmetic Ingredient Review and FDA’s responsibilities in oversight and enforcement...

    Speaker: Jay Ansell, Vice President, Personal Care Products Council

    15:30 - 17:30

    PART 1: Cosmetic claim substantiation workshop – Science, ethics and laws

    Two consecutive sessions will bring together experts from industry and regulatory world to provide guidance on sound scientific practices and how to ensure advertising claims match the underlying science. The first part will focus on the science point of view.

    Moderator: Nava Dayan, President, Dr. Nava Dayan LLC
    Sue Feng, CSO, E.T. Browne Drug Company/Hayward Labs
    Rebecca Hamilton, Co-Owner & VP of R&D, Badger Company
    Lavinia Popescu, Senior Director Global Product Development and R&D, Moroccan Oil
    Ido Magal, Founder Owner and Business Development, Lavido LTD

    Theatre 1
    9:30 - 10:25

    Cosmetics go digital

    This session will engage thought leaders in emerging digital breakthroughs and discuss their implications for consumers, brands and the industry.

    Moderator: Jeb Gleason-Allured, Editor in Chief, GCI Magazine
    Parham Aarabi, Founder & CEO, ModiFace
    Erwan Le Roy, Thinfilm
    Victoria Ross, Director Global Communications, MiLi Smart Health

    10:35 - 11:30

    Indie beauty cleans up sustainability

    Indie beauty brands are fueled by passion, creating not just customers, but communities of mindful consumers. Featuring a range of indie beauty leaders, this session will focus on the drivers behind this powerful beauty segment and what's next.

    Moderator: Jeb Gleason-Allured, Editor in Chief, GCI Magazine
    Jillian Wright, Founder, Indie Beauty Expo
    Jessica Richards, Owner & Founder, Shen Beauty
    Desiree Verdejo, Owener, Vivrant Beauty
    Nancy Twine, Founder, Briogeo

    11:45 - 12:30

    Active Beauty

    This session will provide a brief introduction to trends looking at products with simple messaging and ingredients, re-energization and stress reduction, and beauty routines for different times of day, before taking a deep dive into a trend Mintel has named Active Beauty.

    Speaker: Sarah Jindal, Senior Innovation & Insights Analyst, Beauty & Personal Care, Mintel

    12:45 - 13:30

    Innovation in beauty - What is it and how to get there

    This presentation will examine innovation from perspectives of concept, ingredients, formulation, packaging and customer experiences.  Additionally, market examples in beauty will be given.

    Speaker:Ginger King, Cosmetic Chemist, Product Developer, Ingredient Expert, Beauty Consultant, Author, Professor, Allure Breakthrough Award Judge

    13:45 - 14:30

    K-Beauty trendspotting - Hot ingredients in Korea and predictions for what's headed to North America

    Korea is recognized as the Silicon Valley of skincare where beauty innovation comes at a dizzying pace. This presentation will give an overview of what's trending in Korea when it comes to ingredients...

    Speaker: Ju Rhyu, Founder & CEO, Inside the Raum LLC

    14:45 - 15:30

    The age-defying paradigm: newest thinking, concepts & practical approaches

    This panel has been populated by three thought leader experts intent on facing the inevitability of our demise, but aggressively addressing, at the very least, how to slow down our ageing process.

    Moderator: Meyer R. Rosen, President, Interactive Consulting Inc.
    Irena James, Instructor of Cosmetic Sciences, UCLA Extension
    Howard Epstein, Technical Services Director, EMD Performance Materials Corporation
    James Oxley, Staff Scientist, Southwest Research Institute

    15:45 - 16:30

    How to create customisable products

    Customisation is a rapidly growing trend that Personal Care companies need to embrace! So how can you create customisable products to suit your brand philosophies and target market needs? Learn how to create customizable products and stay ahead of this growing trend by attending this presentation!

    Speaker: Belinda Carli, Director, Institute of Personal Care Science

    Theatre 2
    10:45 - 12:15

    ICMAD regulations roundtable - What to expect on three continents: China, North American and the EU inclusive of Brexit

    90 minutes of helpful industry updates globally: Industry experts will share the regulatory concerns, latest updates and emerging opportunities. China, EU, Brexit, India and Columbia will all be discussed.

    Come with your questions. ICMAD have the answers!

    Moderator: Pamela Jo Busiek, President & CEO, ICMAD
    Craig Weiss, Chair of Technical/Regulatory Committee, ICMAD
    David Steinberg, Board of Directors, ICMAD
    Sharon Blinkoff, Chair of Government Relations Committee, ICMAD

    14:30 - 16:30

    PART 2: Cosmetic claim substantiation workshop – Science, ethics and laws

    Two consecutive sessions will bring together experts from industry and regulatory world to provide guidance on sound scientific practices and how to ensure advertising claims match the underlying science. The second part will focus on the ethics and laws points of view.

    Moderator: Nava Dayan, President, Dr. Nava Dayan LLC
    Annie Ugurlayan, Senior Staff Attorney, National Advertising Division
    Deborah Marrone, Assistant Regional Director, FTC
    Ronie Schmelz, Legal Counselor and Litigator, Tucker Ellis LLP

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