How to be a successful exhibitor 2017

  • How to be a successful exhibitor

    The most successful companies at exhibitions are those who’ve maximised their chances of succeeding in their objectives through careful planning, promoting their presence in advance and by taking advantage of the event’s promotional opportunities (many of them free of charge) enabling them to stand out from the crowd.

    Successful event participation starts now! Take a look below at what you can do in advance of the event and during it to increase your chances of success.

  • PR & Press

    Editorial coverage is usually free and helps to raise awareness of your products and in this instance, your attendance at in-cosmetics North America. Plan your own PR campaign around your participation to gain important exposure in key industry publications before, during and after the show and reach thousands of professionals including major manufacturers, formulators and brand owners.

    Remember to share your news and plans for in-cosmetics North America with our PR team so that we can highlight them in our own communications and to potential visitors of the show. Contact the in-cosmetics PR team on tel: +44 (0)20 7240 2444 or email Upgrade your exhibitor package

    Consider upgrading your Exhibitor Package. On average, the Premium Plus Package delivers double visitor numbers to your online company profile, more than five times as many product page views, leading to 45% more online pre-show leads through year-round priority listings and features.

    Upgrade your Exhibitor Package

  • Increase your visibility before the show

    Careful planning

    Exhibiting at an event can be a powerful strategic marketing tool - whether the objective is to launch new products, acquire new customers via live product demonstrations, increase sales through face to face interactions, or penetrate a new market fast - thorough advanced planning is required.

    Complete your online Company Profile

    As part of your Exhibitor Package, you are provided with an online company profile on the event website. Make use of it and fully complete your company description and details of the products you provide to help visitors to the Exhibitor Directory decide to put you on their “must-see” list at the event.

    Use social media and your website

    Social media is a great way to engage easily, instantly and cost-effectively with customers, prospects, industry experts, press and associations to build networks and reach people that may never have been possible before. Make sure that you add your social media links to your exhibitor profile on the in-cosmetics Asia website so visitors can join your networks. Get started by following our channels in the header of our website.

    Tell people you’re attending

    Make sure that everyone knows you’re attending in-cosmetics NorthAmerica. Download and personalise official show banners and logos with your company name and stand number to include in your digital communications. Or for a more personal touch send a personalised invitation.

  • Increase your visibility during the event

    Launch new products

    A launchpad for leading-edge personal care products and services, visitors come to in-cosmetics North America to discover innovations. Highlight your new ingredients in the Innovation Zone or educate your clients with interactive educational options onsite.

    Promotional opportunities

    Now that you've booked your stand, think about ways that you can stand out to visitors at in-cosmetics North America with our cost-effective promotional opportunities.

    Sponsorship and promotional opportunities

    Get involved in a show feature

    Extend your company’s presence at in-cosmetics by becoming involved in one of the high profile show features. An extremely effective way of generating leads, driving stand traffic and engaging with a captive audience, our features will truly maximise your show experience. There are a host of interactive opportunities for exhibitors to take advantage of to engage with their target audience at in-cosmetics North America.

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