Why visit?

  • Why visit?

    in-cosmetics North America is a free-to-attend, boutique event that brings together a uniquely tailored audience of R&D specialists, formulators, marketers and indie brands.

    With an interactive exhibition, an expertly curated content program and a variety of networking opportunities, this is not your average exhibition…

    • Discover the very latest ingredients in the Innovation Zone
    • Source the suppliers you need on our interactive showfloor
    • Learn from some of the leading global experts in our bespoke program of educational content, including technical seminars, talks and workshops, including a dedicated Marketing Trends & Regulations stream
    • Plan your days and schedule meetings ahead of time to make the most of your visit with your complimentary personalized event planner
    • Do business in half the time by signing up for the speed networking service
    • Experiment by taking part in one of our interactive formulation lab sessions
    • Indulge your senses with unique textures, evocative fragrances and new pigments at our Sensory and Makeup Bars
    • Meet and mingle with your fellow attendees in the dedicated networking zones
    • Party with your peers and enjoy the live entertainment, food and drinks at the Cocktail & Awards Ceremony

    in-cosmetics North America: the industry event of the year for innovation, inspiration and free education

    View Floorplan

    Who is it for?

    R&D Specialists

    • Source the latest ingredients and solutions the industry has to offer
    • Explore the Innovation Zone - featuring the latest ingredient launches, formulation displays and live demonstrations - and gain inspiration for your next creation
    • Try out the latest technologies in pigments, fragrances, textures and even tastes at the Sensory Bar and Make-Up Bar


    • Learn about the latest techniques in formulation
    • Discover innovative pigments, textures, tastes and fragrances at the Sensory Bar and Make-Up Bar
    • Attend a Formulation Lab session and experiment with unique creations whilst learning from industry experts, and enter the Formulation Challenge to win a prize, recognition and media coverage in the Cocktail & Awards Ceremony


    • Gain insights into future trends
    • Take advantage of the free-to-attend presentations in the marketing theatre, delivering insights into the latest industry news, facts, figures, market analysis, and research data
    • Join the ‘Focus on Marketing: The Story Behind the Science’ program, offering you a behind-the-scenes look at new technologies and textures through a customized itinerary, a guide around 3 feature areas and an ideal platform for you to network

    Indie Brands

    • Join our free-to-attend educational sessions, covering topics including logistics, regulatory issues, marketing trends and more
    • Learn about the latest developments and product launches and how they could benefit your business
    • Make new connections and meet potential suppliers and contract manufacturers with our networking services
    • Try out new colours, flavours, textures and fragrances at the Sensory Bar and Make-Up Bar
    • The in-cosmetics North America Show was excellent. It offered a really good experience to experiment within the Formulation Lab and it was so great to work alongside the manufacturers. It is a great idea. I like the way the event is set up - in a few years in-cosmetics North America will be one of the largest cosmetics and personal care shows in the region.

      • Matt Malek, R&D Cosmetics
      • Shivalab
    • I attended several Marketing Trends sessions with content for innovation and I also met lots of new suppliers at the show.

      • Laura Rodriguez, Supervisor
      • Shiseido
    • I really enjoyed the Focus on Marketing: The Story Behind The Science tour – it is such a good idea and there was lots to see. I also attended a lot of the Marketing Trends sessions and got a lot of information out of the presentations.

      • Amandine Morel, Scientific & Communications
      • Cosmo International
  • Register to attend

    Registration is now open. Sign up for a free ticket today!

    Register now

    What can I expect from my visit?

    With the emphasis firmly on interactivity, there are many things to see and do at in-cosmetics North America.

    Discover the show areas

  • “It was a brilliant show – a real highlight. The best aspect, for me, was to learn about all the exciting new ingredients, textures and pigments.”
    Hubert Lam, Raw Material Manager, L’Oreal USA

    in-cosmetics North America is not just an exhibition. We put the emphasis firmly on interactivity, bringing the products and formulations to life through a series of demonstrations, zones, labs and activities.

    These innovative feature areas cut the time it takes you to find the products and suppliers you are looking for. From areas dedicated to new ingredient launches, to demonstrations of the latest finished product trends and an awards ceremony judged by industry experts, there's something for everyone.

  • Formulation Lab

    Participate in practical formulation training sessions, delivered by experts in a laboratory at the show floor.


    Innovation Zone

    Gain inspiration for new launches, by exploring new product releases and viewing live demonstrations.


    Sensory Bar

    Engage your senses with unique textures, evocative fragrances and surprising flavours.

  • Technical Seminars

    Free-to-attend seminars on key trends as well as technical demonstrations and presentations.


    Marketing Trends

    Insight into the latest industry trends, facts, figures, market analysis and research.


    Make-up Bar

    Discover and try a range of new colour cosmetics, formulations and technologies.


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