Marketing Tours

  • Fast Track Marketing Technology Tours: The Story Behind The Science

    Behind every great new cosmetic and beauty product there is a compelling story that resonates with the customer.

    With greater collaboration between R&D and marketing teams, the Fast Track Marketing Technology Tours have been developed to put the consumer at the heart of new product development.

    Curated and hosted by Cherie Buziak Founder of BeautyEdge, the tour provides you with the unique platform to get behind the scenes access to the latest concepts, innovations, technologies and textures.

    The Fast Track Marketing Technology Tour will run across both days of the show and will provide you with five opportunities to meet the creators and find the ingredients that hit the mark.

    Apply to the tour

  • Fast Track Marketing Technology Tour Stops


    Stop One: Supplier Meet-up

    Get guaranteed face-to-face time with leading suppliers explain the intricacies of their ingredients and what they will add to your products.


    Stop Two: Make-up & Sensory Bar

    Delight your senses by sampling amazing textures, colors and fragrances to enhance your new products at the show’s Make-Up and Sensory Bar.


    Stop Three: Innovation Zone

    Stay at the forefront of the industry and discover new ingredients launched in the last eight months in the show’s popular Innovation Zone.

  • Who is your tour leader?

    Cherie Buziak is the founder of BeautyEdge, an innovative product development consulting company that is on the pulse of identifying the latest scientific introductions, cutting edge technologies, and delivery systems.

    Cherie has over two decades of beauty industry experience and is instrumental in the development and success of taking start-up brands to fortune 500 companies.

    Cherie has also authored numerous articles and is a dynamic and informative beauty industry speaker.

    When are the tours taking place?

    October 23: 10:30 am │ 12:30 pm │ 02:30 pm
    October 24: 10:30 am │ 1:30 pm
  • Apply for the tour

    Book your place for a behind the scenes curated tour to learn about the story behind the science.

    Book Place

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