Formulation Challenge

  • Cosmetics'Most Hotly Contested Competition is Back

    The who's who of personal care are getting ready to flex their muscles and battle it out to be crowned The Formulation Challenge Champions of 2019. The challenge run in association with, and judged by, Act Solutions Corp and Mintel makes it triumphant return to the in-cosmetics North America stage this October for all to see.

    Take part in the challenge

  • Where? Formulation Lab
    When? October 23 - 03:45pm - 05:15pm

    Armed with a product brief and mystery box of personal care ingredients, the competitors are challenged to formulate a marketable finished product that consumers want to buy. In just 90 minutes, the teams will demonstrate the precision of surgeons, the knowledge of chemists and show what it takes to create world-class personal care formulations.


    Six teams comprising four R&D professionals and two marketers, from top regional Cosmetic and Contract Manufacturers go head-to-head in the lab. For 2019, the confirmed teams so far are title-holders Shiseido as well as Colgate-Palmolive, Johnson and Johnson and Swiss American CDMO.

  • The Judges

    This year sees Belinda Carli hand over the reins to Mark Chandler - in-cosmetics North America’s new Technical Advisor, who will set and judge the challenge alongside Mintel’s Sarah Jindal.

    The Winners
    The winner and runner-up will we be unveiled by Mark Chandler at the in-cosmetics North America Awards (same day, 6pm) taking place at the show shortly after the Challenge finishes. The winners will receive media accolade and will take home an award recognizing them as best in class for 2019.

    As the competition heats up in the lab, who will be the next brand taking home this prestigious prize?

  • Are you best in class...

    Registration for the Formulation Challenge is now open, put your hat in the ring for your chance to take home the 2019 title.

    Enter your team

    Watch the action unfold

    See the best in class competing in the Lab as we open the doors to the Formulation Challenge.

    Register now

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.