Innovation Zone

  • Learn more about the Innovation Zone

    One of the most popular features at the show, the Innovation Zone showcases brand new personal care products.

    The Innovation Zone highlights raw materials and technologies which will either be launched at the show or in the eight months before, allowing manufacturers to gain inspiration for their next product formulations.

    This unique attraction invites its guests to explore the following three engaging elements:

  • Latest ingredient launches

    If your time is precious, this area of the show will let you discover a selection of up to 20 active and functional ingredients launched recently, giving you the insight you need to get ahead of the competition.

    Formulation displays

    Testing a product and its effectiveness is very advantageous, especially when there are a multitude of new products on display. A select number of exhibitors invite you to test out their formulations in your own time and draw your own conclusions.

    Mintel live demonstrations

    Touch and feel some of the world's most innovative finished products at these live demos on the theme of products with simple messaging and ingredients, re-energization and stress reduction, beauty routines and active beauty.

  • What live demonstrations are taking place?

    The live demonstration programme for in-cosmetics North America will be available later. In the meantime, sign-up to attend the show

    Register to attend

    Show features

    As well as our Innovation Zone demonstrations, there are many other features of in-cosmetics North America to discover.

    More show features

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