Marketing Trends

• These free-to-attend presentations deliver insights into the latest industry trends, facts, figures, market analysis, and research data. They are delivered by leading research companies, brands big & small and consultancies.

  Download the Marketing Trends Presentations 2019

• Media Partner
• Day 1

  10:45am - 11:30am

  Where do consumers shop for beauty? Though store-based shopping remains predominant, the rise of internet retailing has impacted the beauty industry, becoming the fastest growing channel for beauty and personal care sales over the past five years. This presentation will provide insight on where consumers are shopping for beauty products, including key distribution trends and retailer strategies. Speaker: Kayla Villena, Senior Analyst, Euromonitor International

  11:45am - 12:30pm

  Beauty and beyond - Product opportunities in micro-segment and expressive makeup spaces Traditional cosmetic beauty and personal care product use has transitioned. The consumer audience for beautifying and appearance enhancing products has expanded diversely leaving an open space for new product development opportunities. Cherie will explore in this talk the opportunities for product development in men's cosmetics, gender neutral products, and expressive make-up. Speaker: Cherie Buziak, CEO/Owner, BeautyEdge LLC

  12:45pm - 1:30pm

  Cross category innovation: where beauty, food, and drink intersect In appealing to the continued quest for “natural” among consumers, familiar ingredients, formats, and concepts found in food and drink already associated with positive health perceptions are being leveraged in the beauty space. This presentation will explore the evolution of this trend in recent years, the consumer behaviors shaping this trend, and the resultant innovation opportunities for beauty brands keen to align their innovation with this trend. Speaker: Lia Neophytou, Analyst, GlobalData

  1:45pm - 2:30pm

  Let's get personal: what US consumers want in customized skincare In this session, The Benchmarking Company unveils original research detailing what 5,000+ US beauty consumers understand about personalized skincare. Find out what shoppers want in a personalized skincare routine, where she buys her skincare products now, which categories are on the rise, ingredients she wants to see in her products, and the experience and outcomes she demands from a customized skincare regimen. Speaker: Denise Herich, Co-Founder & Managing Partner, The Benchmarking Company

  2:45pm - 3:30pm

  Suncare reinvented This presentation will look at new and evolving suncare themes expected to propel consumer engagement and purchase. These include: suncare that focuses on optimal product benefits through simplification, new entries in hybrid skin/suncare to offer preferred multi-functional benefits and convenience, an explosion of new and old brands offering sun protection for women of all skin color shades and a push of synbiotics (probiotics and prebiotics). Speaker: David Tyrrell, PhD, Global Skincare Analyst, Mintel

  3:45pm - 4:30pm

  Make-up your mind: Emotions and cognition in the age of virtual beauty Sensory neuroscience reveals our emotions are modulated by the appearance and feel of skin. Can we use the latest scientific findings to explore how cosmetics can help or hinder our behavioral milieu? Do these behavioral modulations extend into the virtual world? Neuroscientist and mind-body expert, Dr. Claudia Aguirre will illustrate the links between cosmetics behavior, social cognition and reality perception. Speaker: Dr. Claudia Aguirre, Neuroscientist and Mind-Body Expert, Doctor Claudia

  4:45pm - 5:30pm

  Skin microbiome related cosmetic products - Challenges and opportunities In recent years, we have seen numerous launches of active raw materials as well as finished products that claim to affect the skin microbiome either directly or indirectly. In this presentation, Dr. Nava Dayan will give an overview of this growing market and will cover the latest research and development in this field. Speaker: Nava Dayan Ph.D., Owner, Dr. Nava Dayan LLC

  Day 2

  9:45am - 10:30am

  Sustainable the new natural in beauty – How an Indie brand is influencing consumer behaviour on a large scale This presentation will cover Beauty Kitchen’s efforts to innovate, produce and develop sustainably by shining a spotlight on sustainable product design & how they are influencing consumer behaviour through their return ∙ refill ∙ repeat programme powered by Cradle to Cradle Certified™. Stuart & Jay will discuss what it takes to lead a sustainable transformation through design and how Cradle to Cradle certification supports this journey. Speakers: Stuart Chidley, Co-Founder, Beauty Kitchen Jay Bolus, President of Certification Services, McDonough Braungart Design Chemistry (MBDC)

  10:45am - 11:30am

  The future of retail This presentation will look at three main areas within retail and how we expect them to play out across regions: the evolution of consumer interaction and relationship-building; the digital and smart technology in retail, and finally the zero-waste lifestyle shift for consumers. Speaker: Sarah Jindal, Senior Innovation and Insights Analyst – Beauty & Personal Care, Mintel

  11:45am - 12:30pm

  Innovating for tomorrow – The next 10 years of macro-trend influence in the beauty sector Seymourpowell will explore two key factors disrupting the beauty industry; the environmental crisis and advancing technology. They will explore the polarities that are inherent in these forces of change and highlight the unique challenges and innovation opportunities they present for the future. Speaker: Mariel Whatley-Brown, Director of Futures, Seymourpowell

  12:45pm - 1:30pm

  Beauty and clean living - How is the cosmetics industry adapting to this trend? Consumers are demanding more than "natural" ingredients, they are going deeper and forcing the industry to re-evaluate every link in our supply chain. Clean beauty is wide reaching, covering ethical sourcing, sustainable packaging, thoughtful manufacturing and transparent business models in a cruelty free environment.  In this presentation, Karen Young will explore the macro trend of "clean" living in the beauty industry. Speaker: Karen Young, CEO, The Young Group

  1:45pm - 2:30pm

  What’s driving consumer interest in the CBD-cosmetics space? With cannabis legalization and deregulation gaining momentum worldwide and innovation within the cannabis industry continuing at warp speed, it’s providing the opportunity for beauty and cosmetic companies to explore the various benefits of using cannabinoids from the cannabis plant, such as CBD, in their products. But what is driving the consumer interest in CBD-based products? Is this just another fad? How and why are consumers using it? What is the market opportunity? Speaker: Pierre Killeen, Strategic Market Development Lead, HEXO

  2:45pm - 3:30pm

  Technology, the empress of change in beauty In today’s beauty world, change is the only constant. Every day, there’s something new: wearables that tracks sun exposure; DNA tailored serums; 3D-printed face masks; interactive makeup mirrors; smart hairbrushes. In this talk, Robin Lauffer will discuss major trends in beauty – from radical inclusivity & bespoke exclusivity to review culture & the importance of intimate experience (IX) – and how technology lies at the root of them all. Speaker: Robin Lauffer, Principal, Chief Strategy Officer, Batten & Co

  3:45pm - 4:30pm

  How to position a niche brand – Learning from new practices from China Niche is big! Global brands are too big to adapt to rapid market changes whilst consumers are more and more demanding. The likes of Estee Lauder, P&G and L'Oréal are all on the market to buy out small niche brands that have mastered the art of storytelling. China provides a mirror to the American market when it comes to studying new innovative branding strategies to create a new niche brand that can enjoy longevity. Speaker: Tanguy Laurent, Co-founder - Managing Partner, CREATIVE CAPITAL

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