Marketing Trends

• These free-to-attend presentations deliver insights into the latest industry trends, facts, figures, market analysis, and research data. They are delivered by leading research companies, brands big & small and consultancies.

  Download the presentations 2018

• Media Partner
• Day 1

  Theatre 1

  10:45am - 11:30am

  Dermocosmetics: the junction of skincare and health and wellness Kayla Villena will be taking a look at the overall drivers and varying dermocosmetics parameters in North America. She will focus on established and emerging brands, trending claims in dermocosmetics and skincare and how beauty is pushing skincare into a more medicinal, efficacious positioning. Speaker: Kayla Villena, Senior Analyst, Euromonitor International DOWNLOAD FREE REPORT - Beauty and Personal Care

  11:45am - 12:30pm

  How to bring your beauty concept to life During this presentation, Cherie Buziak will explore the different stages of concept development and the influence that sensorial textures have on the consumer during in-store experiences. Speaker: Cherie Buziak, CEO/Owner, BeautyEdge LLC

  12:45pm - 1:30pm

  The journey of sustainable cosmetics In this presentation, the journey will start with the sustainable development goals and will go through the different aspects of cosmetics development and production. The presentation will also include some examples of sustainable cosmetic ingredients that are easy to formulate with. Speaker: Dr. Barbara Olioso, Founder, The Green Chemist Consultancy

  1:45pm - 2:30pm

  The C generation Generation C encompasses all ‘connected’ consumers regardless of demographic and it taps into an approach focused on actions and lifestyle. Looking at the ways beauty consumers get and use information affords brands a new approach in tracking and leveraging consumer data. Speaker: Sarah Jindal, Senior Innovation and Insights Analyst – Beauty & Personal Care, Mintel

  2:45pm - 3:30pm

  Re-discovering Japanese beauty – the new key drivers Japan has one of the world’s longest standing beauty histories. The new J-beauty is now promoting an easy, simple, natural beauty boosted with efficacy and obvious results that will provide full satisfaction to consumers keen on Japanese know-how across the world. Speaker: Florence Bernardin, Founder, Information et Inspiration

  3:45pm - 4:30pm

  Innovative beauty ingredients – Causes, needs, and consequences Nikola will look at what is shaping innovation in the personal care ingredients industry and how this innovation will be impacting the market. He will go through some of the most meaningful recent innovations and will assess their potential and the threats they may represent for other ingredients. Speaker: Nikola Matic, Industry Manager, Chemicals & Materials, Kline

  4:45pm - 5:30pm

  The macro social trends that will impact your innovation and new product developments Decoding the unmissable, influential socio-cultural behaviours and emerging indicators of tomorrow will have an impact on your innovation and creative product development cycles. Jeanine will show you how to engage your innovation strategies whilst decoding and anticipating tomorrow’s needs.  She will also help you awaken your creativity to innovation, usages and aesthetic as well as multisensory codes relevant to your global business. Speaker: Jeanine Milillo, Carlin Creative Trend Bureau

  Theatre 2

  10:30am - 11:15am

  Essential oils in cosmetics - trends and formulating With the emergence of the green beauty trend companies have begun to incorporate essential oils into cosmetic formulas in hopes of providing further benefits from a natural ingredient. However essential oils can pose a significant health risk and formulating with them must take these risks in consideration. This talk will cover the use of essential oils in cosmetics, what they are, factors effecting formulation, proposed benefits and the science relating to their use. Speaker: Perry Romanowski, Chemists Corner

  11:30am - 12:15pm

  Solving efficacy and stability issues in green formulations How can you, as a formulator ensure: Beautifully light skin feel and pleasing sensory aspects? Unique and stable aromas? Robust preservative selection? Commercially required performance? Unique marketing claims? Attend this presentation to get SOLUTIONS on how to formulate to overcome these issues when creating ‘green’ formulations including multiple formulation examples. Speaker: Belinda Carli, Director, Institute of Personal Care Science

  12:30pm - 1:15pm

  International standards: ISO and cosmetics Jay will review the history of ISO, the standard writing process and highlight a number of key standards explicitly or implicitly referenced by regulatory authorities such as ISO 22716, ISO 24444 and ISO 16128 amongst other. Part 1: Definitions for ingredients & Part 2: Criteria for ingredients and products. Speaker: Jay M. Ansell, PhD, DABT, Vice President, Personal Care Products Council

  1:30pm - 2:45pm

  Entering the era of vibrational cosmetics: The next generation approach to mind-body & skin regeneration This seminar opens the door to the cosmetic industry looking for use of the latest approaches to achieving beauty by enhancing body and mind wellness. Moderator: Meyer R. Rosen, Editor-in-Chief, Eurocosmetics Magazine Speakers: Kavita Beri, Founder, BE MIND BODY SKIN Moiz Kasubhai, Associate Chair of Medicine, Lincoln Hospital, Bronx, NY Organised in partnership with EURO COSMETICS Magazine

  3:00pm - 5:00pm

  How to utilize skin microbiome research in cosmetic product development? The skin microbiome, the population of resident and transient microorganisms in our skin such as viruses, bacteria fungi and mites is a growing area of interest. Various molecular and in silico methods are developed yet the path to utilizing this knowledge in skincare is limited. This session will provide insights into research and development aspects that may shed light on potential paths to market. Moderator: Nava Dayan Ph. D, Owner, Dr. Nava Dayan LLC Speakers: Annie M. Ugurlayan, Assistant Director, National Advertising Division of the Advertising Self-Regulatory Council Kausar Malik, Sr. Principal Research Scientist Microbiology Sciences, Amway Corporation Jeffrey K. Mills, Ph.D., Esq., Principal, Medler Ferro Woodhouse & Mills

  Day 2

  Theatre 1
  9:45am - 10:30am	Beauty is feeling deeper: A new sense of sensorialism Drawing on the firm’s latest socio-cultural and beauty & wellness forecasts, PeclersParis will talk about consumers’ emerging craving for sensorial experiences and human connection and how to innovate for the cultural moment of tomorrow. Speaker: Fiona Atzler, Managing Director, PeclersParis North America

  10:45am - 11:30am

  The many faces of clean beauty The clean beauty concept continues to amass consumer advocates around a universal appeal that product ingredients do not harm regardless of the product pricing. Brands need to decide whether they will cater to a 'clean activist' or look out for the consumers' safety without all the extras. The presentation will highlight the rising influence of clean beauty and provide mass and prestige brands alike with clean beauty strategies - on budget. Speaker: David Tyrrell PhD, Global Skincare Analyst, Mintel

  11:45am - 12:30pm

  Hybrid cosmetics from Asia – new textures, ingredients and format With today’s cosmetics world not only oriented towards beauty and efficacy but also connected to today’s lifestyle and lack of time, consumers value a rebalanced diet and/or better protection against all types of aggressions. Asian cosmetics provide new answers thanks to their unique hybrid formulas, amazing textures and packaging, to perfectly match worldwide consumers’ daily needs. Speaker: Florence Bernardin, Founder, Information et Inspiration

  12:45pm - 1:30pm

  Redefining consumer centric transparency in skincare This presentation outlines some of the key issues in green skincare transparency and proposes a new framework to clearly define transparency for green skincare as it relates to the terms natural, organic, clean, toxic, free-from, and preservatives. Speaker: Fraser Hill, Founder and CEO, Skinega

  1:45pm - 2:30pm

  Haircare and tech: Global trends and innovations in haircare What’s next in the realm of haircare tech? Leena Sukumar will delve into some of the current trends in haircare that will drive product development and future digital innovations in personalized haircare. Speaker: Leena Sukumar, SVP, Marketing and Product, mySkin Inc.

  2:45pm - 3:30pm

  Digital innovation in cosmetics: the future of beauty Tom will cover everything from the growing influence of technology in beauty to specific digital innovation examples that show how product makers are using technology to launch innovative cosmetics and beauty products. The presentation will talk about customization, including a look at what product features and factors that would make a consumer believe that a product is tailored to their needs. Speaker: Tom Vierhile, Innovation Insights Director, GlobalData PLC

  3:45pm - 4:30pm

  Emerging innovations in natural ingredients for beauty and personal care This presentation will overview emerging technologies and technology developers focusing on beauty and personal care in the bio-based space, highlighting the needs being fulfilled and longer-term strategies for success. Speaker: Kristin Marshall, Senior Research Associate, Lux Research Inc.

  Theatre 2

  10:00am - 12:15pm

  Faster beauty: decoding product development for marketers and R&D For brands to innovate faster, better and smarter, teams must improve their agility and communication among marketing and technical staff, as well as external innovation partners such as suppliers, independent labs and contract manufacturers. This intensive educational seminar and mini-workshop will address these issues, featuring real-world insights into product development choke points and common challenges, as well as a hands-on exercise to put key principles into practice. Marketers and R&D/technical experts will leave with new tools and insights to apply to their innovation projects to generate better results, faster. Moderators: Jeb Gleason-Allured, Editor in Chief, Global Cosmetic Industry Rachel Grabenhofer, Managing Editor, Cosmetics & Toiletries Speakers: Karen Young, Founder, The Young Group Cherie Buziak, CEO/Owner, BeautyEdge LLC Mark Chandler, President, ACT Solutions Corp

  12:30pm - 1:15pm

  How to’s for Indie Brands: from inception to concept Find out the best way to set up your business entity at the inception stage with future investment funding in mind and how IP, trademarks and patents can help you get an edge. Also get the most up to date legal expert advice on FDA registration requirements, regulations and labeling including claims on packaging. Meet those who have done it! Speakers: Pam Busiek, President & CEO, ICMAD Sharon Blinkoff, General Counsel, Locke Lord LLP Chris Hobson, CEO & President, Iontera (Patchology) Craig Weiss, President, Consumer Product Testing Co.

  1:30pm - 2:15pm

  Business success insight for Indie Brands: from concept to market including distribution Product testing is key to the success of your business: be it for stability or marketing claim purposes. What is the most effective, logical way of utilizing product testing within the product development process? Cutting corners in the beginning will only cost you much more later… And does the type of product dictate your ‘go to market’ strategy and if so what distribution tips should you keep top of mind? Speakers: Pam Busiek, President & CEO, ICMAD Sharon Blinkoff, General Counsel, Locke Lord LLP Chris Hobson, CEO & President, Iontera (Patchology) Craig Weiss, President, Consumer Product Testing Co.

  2:30pm - 3:15pm

  Enhanced delivery methods for greater efficacy Active ingredients are only effective if they get to the epidermal level where they are most active…How do you get your actives to their target delivery site? How can you use enhanced delivery to reduce the amount of active you use? How can you prove its efficacy in doing so? And what are the regulatory implications of enhancing delivery of actives? Join Belinda in this presentation as she shows you how to enhance delivery of your actives, how this can impact the required input rates, how to prove efficacy and safety and what the regulations have to say about enhancing efficacy. Speaker: Belinda Carli, Director, Institute of Personal Care Science

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