Delegate Profile

Jessica Richards

Job TitleOwner and Founder

Company NameShen Beauty

About

Known in the industry as "The Cool Hunter,” fashion stylist and Brooklyn mom Jessica Richards is a California native who looks like a surfer girl but with a downtown edge. She founded Shen in 2010 after a calamity with a face cream sent her up to Smith and Court Streets in search of a suitable replacement. Coming up empty handed with the realization that there was “no beauty in Brooklyn,” the idea of Shen was born. What began as a neighborhood haven for undiscovered, organic lines and exclusive British imports soon started attracting consumers from Manhattan, Europe, Asia and beyond.

Jessica is renowned in the industry for her considered, relevant curation, and has been featured in the New York Times, Vanity Fair, Interview, Allure, Harper’s Bazaar, The Huffington Post and Goop. “I think that fashion and beauty are very much the same - people want something special, they want to feel cool - like they have a gem, and then they tell their friends about it,” she says. “I love hunting for cool brands and supporting the people behind them.

 

Conference Sessions

  • Indie beauty cleans up sustainability

    Thursday10:30 - 11:3012 Oct 2017

    Marketing Trends & Regulations Theatre

    Indie beauty brands are fueled by passion, creating not just customers, but communities of mindful consumers. Driven by a desire for safe and effective ingredie...

    • Language: English

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Customer Services

T: +44 (0)20 8271 2122
E: incos.helpline@reedexpo.co.uk

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