Delegate Profile

Desiree Verdejo

Job TitleOwner

Company NameVivrant Beauty


Desiree Verdejo had a passion for skincare and haircare from a young age. She was shocked that there was no beauty retailer that curated for the unique needs of women with brown skin and textured hair. With a passion for all things beautiful and a motivation to empower and be surrounded by motivated women, Desiree jumped off the corporate ladder after a seven-year long law practice to pursue her passions of beauty and her lifelong fascination with entrepreneurship.

Desiree Verdejo launched Vivrant Beauty, the go-to online beauty retailer for women of color in July 2015. The e-boutique, which features approximately 30 carefully selected indie beauty brands, has been featured in outlets such as Allure, Vogue, The New York Times and Essence Magazine.


Conference Sessions

  • Indie beauty cleans up sustainability

    Thursday10:30 - 11:3012 Oct 2017

    Marketing Trends & Regulations Theatre

    Indie beauty brands are fueled by passion, creating not just customers, but communities of mindful consumers. Driven by a desire for safe and effective ingredie...

    • Language: English


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Customer Services

T: +44 (0)20 8271 2122

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