Delegate Profile

Cherie Buziak

Job TitleCEO & Founder

Company NameBeautyEdge LLC

About

BeautyEdge, LLC helps companies create innovative cosmetic products so they have a competitive edge in the market. Cherie Buziak, CEO/Founder of BeautyEdge and licensed esthetician, has over 2 decades of industry experience that enables her to identify white space opportunities, leverage best in class technology, and create products and brands that impact the bottom line.

BeautyEdge clients include Bath & Body Works, Coty, Paris Presents, Doctors Dermatologic Formula, Noxzema, Omni Aesthetics, Rx for Brown Skin. Projects range from concept and product development, innovative storytelling, brand strategy and positioning, category analysis and consumer insight.

Prior to founding BeautyEdge, Buziak worked with the Innovation Teams for Global Skincare and Color Cosmetics with Avon Products, developing four first-to-market launches for the skincare and color categories within a two-year period. 

For 7 years, Buziak worked with Neil Sadick, MD, a leading New York City dermatologist, and as Executive Vice President of the pHases skin care product development used within his Medical Spa. She also served as Director of Training for French skincare company Guinot, educating and servicing over 400 spas and prestige salons. 

Buziak has a Bachelor of Science degree in Marketing from the Fashion Institute of Technology. She is an active member of Cosmetic Executive Women (CEW) and New York Society of Cosmetic Chemists (NYSCC) Buziak is a published author and sought-after dynamic beauty industry speaker.

www.beautyedgeinc.com

 

Conference Sessions

  • Insights into future trends: From East to West how cultural trends can influence your next product from story to sale

    Wednesday11:45 - 12:3011 Oct 2017

    Marketing Trends & Regulations Theatre

    Apply key meta cultural trends to ensure your next concept is EXCITING, INSPIRING, and ENTICING from product story to formula to marketing to consumer. Learn h...

    • Language: English

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