Delegate Profile

Kayla Villena

Job TitleSenior Analyst

Company NameEuromonitor International

About

Kayla Villena is a senior analyst at Euromonitor International based in the Chicago office. She leverages six years of Euromonitor custom consulting experience to elevate her current work as Euromonitor's US expert in the dynamic beauty and personal care industry. She focuses on client engagement and content creation, particularly connecting consumer trends, megatrends, and company activities with changing narratives in the beauty industry.

She has also collaborated closely with leading beauty and personal companies in the US and Europe to provide strategic guidance and issue claims through her roles in Euromonitor’s consulting and syndicated teams.

She has spoken at client events as well as industry events, such as in-cosmetics North America, Jefferies’ Brands Still Matter, and Cosmoprof North America, and has been featured in Glossy, Moneyish, The Wall Street Journal, CNBC, German news organization Handelsblatt, among other publications. 

Kayla holds a master’s degree in Mass Communication and a bachelor’s degree in Telecommunication from the University of Florida, in addition to concentrations in Business Administration, Media Law, and Classical Studies.

Conference Sessions

  • Dermocosmetics: the junction of skincare and health and wellness

    Wednesday10:45 - 11:3017 Oct 2018
    Marketing Trends & Regulations Theatre 1

    There is global interest in health, wellness and benefit-driven products. Consumers are prioritizing prevention over cure, resulting in an increase in health-po...

    • Language: English

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