Contributor Profile

Lia Neophytou

Job TitleAnalyst

Company NameGlobalData


Lia is an Analyst at GlobalData responsible for analyzing the trends and consumer behavior catalysing innovation across the FMCG space. Her particular area of interest lies in the development of beauty and personal care trends and their influence on global innovation.

Lia regularly presents at industry conferences including in-cosmetics Global and her views on the beauty industry have been quoted in several industry publications including Forbes, Ad-Age, Cosmetics Business, and Cosmetics Design Europe. 

Conference Sessions

  • Cross category innovation: where beauty, food, and drink intersect

    Wednesday12:45 - 13:3023 Oct 2019
    Marketing Trends Theater

    The trends emerging from today’s “wellness revolution” are no longer confined to the food and drink sectors and are now inspiring innovation in beauty and perso...

    • Language: English

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