Contributor Profile

Denise Herich

Job TitleCo-Founder & Managing Partner

Company NameThe Benchmarking Company


Denise Herich is co-Founder and Managing Partner of The Benchmarking Company, a bi-coastal consumer market research firm that delivers need-to-know information about the beauty and personal care buyer. From actionable insights derived from in-depth quantitative and qualitative consumer studies, to 5-star consumer claims resulting from TBC’s popular beauty product testing programs, Denise and her team provide brands with critical marketing intelligence that helps them to stand out, get noticed, and sell through.

Denise directs beauty product testing teams, manages custom research studies, and moderates consumer focus groups nationwide for brands such as Bare Escentuals, Benefit Cosmetics, T3 Micro, Dollar Shave Club, Algenist, Panasonic, Dr. Jart and many others.  She is a frequent speaker at industry conferences such as Cosmoprof Worldwide, Cosmoprof Asia, Cosmoprof NorthAmerica, The Society of Cosmetic Chemists, and Beauty Industry West, and is a regular contributor to GCI Magazine, Happi, BW Confidential, and other industry publications.

Her marketing career spans more than 25 years.  Prior to co-founding TBC, Denise managed research studies for a host of beauty and personal care brands as West Coast Research Director for TBC’s predecessor organization.  She has also served as a top public relations executive at several regional and international communications firms.  Denise earned her bachelor’s degree from the University of North Carolina (magna cum laude) with a minor in marketing. She is a member of Beauty Industry West, CEW, and ICMAD.

Conference Sessions

  • Let's get personal: what US consumers want in customized skincare

    Wednesday13:45 - 14:3023 Oct 2019
    Marketing Trends Theater

    Does the US consumer fundamentally buy in to the notion of skincare products specifically designed to work best for her DNA? How much do shoppers understand abo...

    • Language: English

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