From botanicals to biotechnology: understanding consumption trends and supplier landscape

From botanicals to biotechnology: understanding consumption trends and supplier landscape

11 Oct 2017, 12:30 - 13:15

Marketing Trends & Regulations Theatre 2

Language:
English

Within an already dynamic personal care ingredients market globally and in the United States, the active ingredient segment is among the most dynamic, because it is usually the segment following consumers’ expectations first.

Within active ingredients, a strongly innovation-driven segment, botanicals and biotechnology products have been very successful in the last decade. Both categories are following the expectation of an increasingly important part of US consumers and have fostered innovation and suppliers’ focus.

This presentation intends to give a picture of the active ingredients market globally and in the USA in particular, before focusing on the botanicals and biotech categories, explaining their success and mapping their supplier landscape.

 

Contributors

  • Nikola Matic

    Speaker

    Director

    Kline

    Based in Prague, Czech Republic, Nikola Matic is a Director, Chemicals, of Kline’s Market Research. With extensive international market research...

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