Understanding the beauty consumers of 2020

Understanding the beauty consumers of 2020

11 Oct 2017, 10:45 - 11:30

Marketing Trends & Regulations Theatre


As we gaze out towards the new and next in the beauty sector we can witness long standing product paradigms and user behaviors shifting. Consumers are creating their own products, merging the natural with the scientific, eschewing traditional beauty aspirations, and morphing their identities day-to-day to turn a profit. How can your brand harness this change for growth?

Seymourpowell’s Director of Futures will take you through four key future beauty themes; Work It, Own It, Feel It and Create It, to shine a light on future trends and the opportunities that they offer brands. Each theme will be underpinned by insights from beauty experts and early adopters from global cultures known for their forward facing approach to beauty, and will demonstrate how these themes can be embraced to inspire new product experiences that future consumers will love.

Suitable for:

  • Anyone interested in staying in-tune and relevant to a rapidly changing world.
  • Anyone keen to explore how the latest beauty trends can inspire new brand experiences and products.
  • Time-poor people who want to be armed with strategic trend intelligence.


  • Mariel Whatley-Brown


    Director of Futures


    Mariel Whatley-Brown is Director of Futures at Seymourpowell. In her role she works with a diverse range of clients including Unilever, Diageo,...

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