Targeting millennials in beauty innovation

Targeting millennials in beauty innovation

11 Oct 2017, 12:45 - 13:30

Marketing Trends & Regulations Theatre


Millennials are one of the most demanding and unique generations characterizing the modern consumer landscape. Their individualistic, digitally native, and experience driven nature means that today’s brands are under growing pressure to challenge the status quo in order to appeal to this age group.

Nowhere is this more apparent than in the beauty and personal care space as the seamless integration of a life online combined with the desire to express their unique “self” drives the quest for the ultimate appearance. Focusing on North America, this presentation will explore the key nuances of this consumer group, their attitudes and behaviors, and the opportunities by which to target them in the beauty and personal care space.



  • Tom Vierhile


    Innovation Insights Director

    GlobalData PLC

    Tom Vierhile is the Innovation Insights Director for London-based GlobalData PLC. Tom has 20+ years of experience in consumer packaged goods...

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