Beyond marketing-science communication: including Trends in your global product development strategy

Beyond marketing-science communication: including Trends in your global product development strategy

11 Oct 2017, 13:45 - 14:30

Marketing Trends & Regulations Theatre

Language:
English

The idea of marketing-science communication is not new and has been formalized in the early 2000s by specific positions in most of the large companies.

What is new is the link that appears to have become essential between Science and Trends. 

Both marketing and science are  in today’s product development process, pretty disconnected from society’s evolution, which is itself accelerating under the pressure of science and technology. The people who keep us abreast of these evolutions are the trends agencies, the sociologists, the philosophers, the artists. And of course science impacts them. 

In this talk, we propose to take a look at how we can craft an approach where marketing and science keep up with trends and include them in their daily work. This approach has the added benefit of creating coherence and meaning for the stakeholders but also for the end client. It is an holistic product development approach, in the true sense of the word, one that benefits all and gives a deeper dimension to both work, workplace and product.

 

Contributors

  • Marie Alice Dibon

    Speaker

    Owner

    Alice Communications Inc.

    Marie Alice Dibon currently heads Alice Communications Inc. a consulting company, servicing various industries on strategy, business development,...

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