Innovation in beauty - What is it and how to get there

Innovation in beauty - What is it and how to get there

12 Oct 2017, 12:45 - 13:30

Marketing Trends & Regulations Theatre


Innovate or die has become a mantra for many beauty companies. In fact, many companies abuse the word INNOVATION; however, if innovation is that simple, it is not true innovation but RENOVATION rather.

This presentation will examine innovation from perspectives of concept, ingredients, formulation, packaging and customer experiences.  Additionally, market examples in beauty will be given.  Furthermore, challenges in innovation will be examined as well as strategies to deliver the best products to consumers regardless it is innovation or renovation.



  • Ginger King


    Cosmetic Chemist, Product Developer, Ingredient Expert, Beauty Consultant, Author, Professor, Allure Breakthrough Award Judge

    Ginger King has been passionately creating beauty products from concept to counter for over twenty-two years. She is well versed in innovative...

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