How to create customisable products

How to create customisable products

12 Oct 2017, 15:45 - 16:30

Marketing Trends & Regulations Theatre 2


Consumers want product to suit them: their lifestyle, their skin, their tone, their look. Customisation is a rapidly growing trend that Personal Care companies need to embrace! So how can you create customisable products to suit your brand philosophies and target market needs? This presentation will cover:

  • How to create customisable bases with optional actives
  • How to customise colour
  • How to customise scent
  • How apps can play a big part in your customised offerings!
  • Industry & commercial examples


Learn how to create customizable products and stay ahead of this growing trend by attending this presentation!



  • Belinda Carli



    Institute of Personal Care Science

    Belinda is the Director of Institute of Personal Care Science, leaders in on-line Internationally Recognised Training for Cosmetic Formulation and...

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