The art of ageing - Exploration of age based marketing through technical innovation

The art of ageing - Exploration of age based marketing through technical innovation

11 Oct 2017, 13:10 - 13:40

Technical Seminars Theatre

Language:
English

Baby boomers are the smallest of the key age groups with the most rapid increase in numbers. For this population, age-based marketing is out of date.

In this presentation, I will explore the characteristics of the aging baby boomer generation and present technical and marketing approaches that recent studies suggest will resonate with this rapidly increasing age group

Attendees will be presented with recent marketing studies that elaborate on key characteristics of the aging baby boomer and technologies with inspiring marketing strategies designed by the combined marketing team of EMD Performance Materials and affiliate Merck KGaA, Darmstadt, Germany.

 

Contributors

  • Howard Epstein

    Speaker

    Technical Services Director

    EMD Performance Materials Corporation

    Dr. Howard Epstein is Director, Technical Services for EMD Performance Materials Corporation, an affiliate of Merck, KGaA, Darmstadt, Germany. He...

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