Dermocosmetics: the junction of skincare and health and wellness

Dermocosmetics: the junction of skincare and health and wellness

17 Oct 2018, 10:45 - 11:30

Marketing Trends & Regulations Theatre 1
Language:
English

There is global interest in health, wellness and benefit-driven products. Consumers are prioritizing prevention over cure, resulting in an increase in health-positioned products and leading to an evolution in the beauty and skincare industries. Consumer desire to improve the look and feel of skin, to have healthy skin, and to address specific skin concerns are driving skincare purchases into a direction that resonates with the general positioning of dermocosmetics.

In this presentation, Euromonitor International will take a look at the overall drivers for dermocosmetics in North America and dive into the varying parameters of dermocosmetics, established and emerging dermocosmetic brands, trending claims in dermocosmetics and skincare, and how beauty is pushing skin care into a more medicinal, efficacious positioning.

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Contributors

  • Kayla Villena

    Speaker

    Senior Analyst

    Euromonitor International

    Kayla Villena is a senior analyst at Euromonitor International based in the Chicago office. She leverages six years of Euromonitor custom consulting...

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