Re-discovering Japanese beauty – the new key drivers

Re-discovering Japanese beauty – the new key drivers

17 Oct 2018, 14:45 - 15:30

Marketing Trends & Regulations Theatre 1

Japan has one of the world’s longest standing beauty histories. Japan has been facing years of economic, political and sadly environment crisis leading to a big move towards simplicity, minimalism, natural & organic trends, but without any compromise on quality, package, formula, applicators, services and sampling. Every step of the beauty approach remain impeccable.

“Made in Japan”, from ingredients to formula, is seen as a guarantee of safe & clean quality products.

Many new brands have been launched thanks to new distribution channels such as Cosme Kitchen. Brands are claiming the local origins of their materials & ingredients based on traditional know-how as well as intense scientific researches.  

The new J-beauty is now promoting an easy, simple, natural beauty boosted with efficacy and obvious results that will provide full satisfaction to consumers keen on Japanese know-how across the world.


  • Florence Bernardin



    Information et Inspiration

    Florence Bernardin founded Information et Inspiration in 2003 a Franco-Asian team of experts entirely dedicated to monitor and follow Asian cosmetics...

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