Hybrid cosmetics from Asia – new textures, ingredients and format

Hybrid cosmetics from Asia – new textures, ingredients and format

18 Oct 2018, 11:45 - 12:30

Marketing Trends & Regulations Theatre 1

NWith today’s cosmetics world not only oriented towards beauty and efficacy but also connected to today’s lifestyle and lack of time, consumers value a rebalanced diet and/or better protection against all types of aggressions.

Asian cosmetics provide new answers thanks to their unique hybrid formulas, amazing textures and packaging, to perfectly match worldwide consumers’ daily needs.

On the go, freshly mixed, “makeup prep”, combo care, ingredients complex, new routine, revised format and shapes: all product categories are combined. A cleanser can provide a makeup effect, UV protection can replace cosmetics water, essence will boost makeup lasting… an exciting new beauty world is on the way and in this presentation, you will be able to explore it!


  • Florence Bernardin



    Information et Inspiration

    Florence Bernardin founded Information et Inspiration in 2003 a Franco-Asian team of experts entirely dedicated to monitor and follow Asian cosmetics...

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