Faster beauty: decoding product development for marketers and R&D

Faster beauty: decoding product development for marketers and R&D

18 Oct 2018, 10:00 - 12:15

Marketing Trends & Regulations Theatre 2
Language:
English

For brands to innovate faster, better and smarter, teams must improve their agility and communication among marketing and technical staff, as well as external innovation partners such as suppliers, independent labs and contract manufacturers.

This intensive educational seminar and mini-workshop will address these issues, featuring real-world insights into product development choke points and common challenges, as well as a hands-on exercise to put key principles into practice.

Marketers and R&D/technical experts will leave with new tools and insights to apply to their innovation projects to generate better results, faster.

Who should attend: Brand owners and managers, marketers, R&D staff/formulators, suppliers, contract manufacturers and allied service providers. 

Hosts/moderators: Jeb Gleason-Allured, Editor in Chief, Global Cosmetic Industry Magazine, and Rachel Grabenhofer, Managing Editor, Cosmetics & Toiletries Magazine

PART 1 – 10:00 to 11:00 – Rapid product development: communication & processes

Speed to market overview: Top market and industry trends driving the need for rapid product development
Jeb Gleason-Allured, Editor in Chief, Global Cosmetic Industry Magazine, and Rachel Grabenhofer, Managing Editor, Cosmetics & Toiletries Magazine

Fast tracking product development means all hands on deck
Karen Young, Founder, The Young Group

Historically, there’s some push and pull between beauty marketers and cosmetic chemists. Given the seismic shift in the beauty industry, it’s more important than ever that they connect and collaborate, speak the same language, share the same vision and play for the same team. Building and maintaining that relationship can make all the difference.

How do companies keep up with the pressures from lean, speedy indie brands? How do they leapfrog over the fast innovation with which K-beauty is flooding the market? How do beauty brands continue to engage their consumers, when brand loyalty appears to be a thing of the past? It is possible and it starts with powerful collaboration between marketing and R&D.

BREAK – 11:00 to 11:15

PART 2 – 11:15 to 12:15 – Putting fast beauty into action

Leveraging prototype formulas and other supplier resources to jump-start projects, deepen R&D's scientific collaboration and improve marketing outcomes
Cherie Buziak, CEO/Owner, BeautyEdge LLC

Interactive mini workshop allowing attendees to put strategic and communication skills to work on a mock product development project
Mark Chandler, President, ACT Solutions Corp

Contributors

  • Jeb Gleason-Allured

    Moderator

    Editor in Chief

    Global Cosmetic Industry

    Jeb Gleason-Allured is the Editor in Chief of Global Cosmetic Industry Magazine and Perfumer & Flavorist Magazine. Representing the fourth generation...

  • Rachel Grabenhofer

    Moderator

    Managing Editor

    Cosmetics & Toiletries

    Rachel Grabenhofer is the managing editor of Cosmetics & Toiletries (C&T)—the premier, peer-reviewed trade journal for cosmetic and personal care...

  • Karen Young

    Speaker

    Founder

    The Young Group

    The Young Group is an international marketing and product development company in the beauty business, founded in 1999 by Karen Young, with offices in...

  • Cherie Buziak

    Speaker

    CEO/Owner

    BeautyEdge LLC

  • Mark Chandler

    Speaker

    President

    ACT Solutions Corp

    Mark Chandler is President of ACT Solutions Corp (Adaptive Cosmetic Technology Solutions), a formulation design consultancy founded in 2012, serving...

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