The C generation

The C generation

17 Oct 2018, 13:45 - 14:30

Marketing Trends & Regulations Theatre 1
Language:
English

In a world where digital technology dictates that we all be connected, trends and behaviors begin to transcend traditional demographics like age and gender.

Generation C encompasses all ‘connected’ consumers regardless of demographic and taps into a psychographic approach focused on actions and lifestyle.

Looking at the ways consumers get information and use it within the beauty space affords brands a new approach in tracking and leveraging consumer data.

Contributors

  • Sarah Jindal

    Speaker

    Senior Innovation and Insights Analyst – Beauty & Personal Care

    Mintel

    Sarah is Mintel’s Senior Innovation and Insights Analyst and has over 16 years of experience developing ingredient technologies for beauty and...

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