The many faces of clean beauty

The many faces of clean beauty

18 Oct 2018, 10:45 - 11:30

Marketing Trends & Regulations Theatre 1

The clean beauty concept continues to amass more consumer advocates around a universal appeal that product ingredients do not harm regardless of the product pricing. Brands need to decide whether they will cater to a 'clean activist' or look out for the consumers' safety without all the extras.

In crafting the clean storyline brands can reach beyond fears over safety of ingredients to self and family to those that do no harm to the planet, which will engage the growing number of environmentally concerned consumers.

The presentation will highlight the rising influence of clean beauty in the market as well as provide for mass and prestige brands alike clean beauty strategies that can fit the budget.


  • David Tyrrell


    Global Skincare Analyst


    David’s experience in skincare has spanned over 15 years. During his tenure at Kimberly-Clark he held positions in Corporate Research, New Product...

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