Redefining consumer centric transparency in skincare

Redefining consumer centric transparency in skincare

18 Oct 2018, 12:45 - 13:30

Marketing Trends & Regulations Theatre 1
Language:
English

As consumer demand for clean, natural and organic skincare continues to grow, so too does the outlandish claims, misleading definitions, and lack of real transparency.

This presentation outlines some of the key issues in green skincare transparency and proposes a new framework to clearly define transparency for green skincare as it relates to the terms natural, organic, clean, toxic, free-from, and preservatives.

Contributors

  • Fraser Hill

    Speaker

    Founder and CEO

    Skinega

    Fraser Hill is the Founder and CEO of Skinega, a luxury vegan skincare brand from California. He grew up in Scotland before going on to forge an...

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