How to bring your beauty concept to life

How to bring your beauty concept to life

17 Oct 2018, 11:45 - 12:30

Marketing Trends & Regulations Theatre 1

In the world of cosmetics and personal care product development, developing a product that creates consumer engagement and sell through is key.

This presentation will focus on where to look for inspiration for concept development and how to establish a well thought out plan for developing sensorial products that creates a consumer experience and engagement at sale.


  • Cherie Buziak



    BeautyEdge LLC

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