Business success insight for Indie Brands: from concept to market including distribution

Business success insight for Indie Brands: from concept to market including distribution

18 Oct 2018, 13:30 - 14:15

Marketing Trends & Regulations Theatre 2
Language:
English
  • Product creation
  • Product safety & testing for valid claims
  • Marketing & distribution channels

 

Product testing is key to the success of your business: be it for stability or marketing claim purposes. What is the most effective, logical way of utilizing product testing within the product development process? Cutting corners in the beginning will only cost you much more later… And does the type of product dictate your ‘go to market’ strategy and if so what distribution tips should you keep top of mind?  How to create a profitable, successful brand!

Contributors

  • Pam Busiek

    Speaker

    President & CEO

    ICMAD

  • Sharon Blinkoff

    Speaker

    General Counsel

    Locke Lord LLP

  • Chris Hobson

    Speaker

    CEO & President

    Iontera (Patchology)

  • Craig Weiss

    Speaker

    President

    Consumer Product Testing Co.

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