Haircare and tech: Global trends and innovations in haircare

Haircare and tech: Global trends and innovations in haircare

18 Oct 2018, 13:45 - 14:30

Marketing Trends & Regulations Theatre 1

Today’s consumer is pickier than ever about what goes on her face, into her body and on her hair. Digital assessments and algorithms can go quite a way in assisting and narrowing down the decision making process and co-creation of custom topical formulas for shampoos, conditioners, masks, hair color and oils in conjunction with brands.

But what’s next in the realm of haircare tech? Leena Sukumar, a Skincare Marketing and Product executive, and an expert in personalized beauty, will delve into some of the current trends in haircare that will drive product development and future digital innovations in personalized haircare.


  • Leena Sukumar


    SVP, Marketing and Product

    mySkin Inc.

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