What’s driving consumer interest in the CBD-cosmetics space?

What’s driving consumer interest in the CBD-cosmetics space?

24 Oct 2019, 13:45 - 14:30

Marketing Trends Theater
Language:
English

With cannabis legalization and deregulation gaining momentum worldwide and innovation within the cannabis industry continuing at warp speed, it’s providing the opportunity for beauty and cosmetic companies to explore the various benefits of using cannabinoids from the cannabis plant, such as CBD, in their products.

But what is driving the consumer interest in CBD-based products? How and why are consumers using it? What is the market opportunity? 

Join Adam Miron, Co-founder & Chief Brand Officer of HEXO, one of the leading licensed Cannabis growers in Canada as he presents findings from consumer trends research conducted exclusively for in-cosmetics North America into the use of CBD-based products. 

Drawing on insights from HEXO’s industry-leading in-house research team, get a unique view from one of the most innovative global cannabis companies on how to market a stigmatized ingredient. Adam will also discuss what we can learn from other industries about how they are marketing products that contain CBD.

Contributors

  • Pierre Killeen

    Speaker

    Strategic Market Development Lead

    HEXO

    A lawyer by training with 25+ years experience in market development and public affairs, Pierre helps decision-makers in private and public sector...

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