The future of retail

The future of retail

24 Oct 2019, 10:45 - 11:30

Marketing Trends Theater
Language:
English

This will look at three main areas within retail and how we expect them to play out across regions:

1. The evolution of brick-and-mortar focuses on consumer interaction and relationship-building as online brands move offline and the concept of the showroom takes over. Automated, unmanned retail emerges at the other end of the spectrum taking the human out of the equation saving time and perhaps money.

2. Digital technology has been showing up at retail for the past few years but the focus needs to be on functionality. Smart technology, eye tracking, and real-time analytics can offer brands/retailers opportunities to customize the experience and guide the shopper in a seamless way. Home measuring and monitoring pairs with experts to provide the paramount in personalization.

3. And finally, sustainability moves into retail facilitating the zero-waste lifestyle shift for consumers. How can brands offer something new and interesting that keeps the consumer coming back but also helps the greater good? Packaging-free, shopping local, home delivery... all of these new approaches in retail will be explored.

Contributors

  • Sarah Jindal

    Speaker

    Senior Innovation and Insights Analyst – Beauty & Personal Care

    Mintel

    Sarah is Mintel’s Senior Innovation and Insights Analyst and has over 16 years of experience developing ingredient technologies for beauty and...

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