Beauty and beyond - Product opportunities in micro-segment and expressive makeup spaces

Beauty and beyond - Product opportunities in micro-segment and expressive makeup spaces

23 Oct 2019, 11:45 - 12:30

Marketing Trends Theater
Language:
English

Traditional cosmetic beauty and personal care product use has transitioned. The consumer audience for beautifying and appearance enhancing products has expanded diversely leaving an open space for new product development opportunities.

How can a brand respond to these product opportunities and consumer desires? Learn about developing products for diverse cosmetic communities.

The specific spaces we’ll explore in this talk are opportunities for product development in men's cosmetics, gender neutral products, and expressive make-up.

Contributors

  • Cherie Buziak

    Speaker

    Consultant / Owner

    BeautyEdge LLC

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