Cross category innovation: where beauty, food, and drink intersect

Cross category innovation: where beauty, food, and drink intersect

23 Oct 2019, 12:45 - 13:30

Marketing Trends Theater

The trends emerging from today’s “wellness revolution” are no longer confined to the food and drink sectors and are now inspiring innovation in beauty and personal care. The evolving perception that what is good for us on the inside must also be good for us on the outside is spurring this migration of influence, highlighting consumer trends within food and drink as having a significant impact on the wellbeing concept in beauty. Furthermore, in appealing to the continued quest for “natural” among consumers, familiar ingredients, formats, and concepts found in food and drink already associated with positive health perceptions are being leveraged in the beauty space.

This presentation will explore the evolution of this trend in recent years, the consumer behaviors shaping this trend, and the resultant innovation opportunities for beauty brands keen to align their innovation with this trend.


  • Lia Neophytou




    Lia is an Analyst at GlobalData responsible for analyzing the trends and consumer behavior catalysing innovation across the FMCG space. Her...

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