Let's get personal: what US consumers want in customized skincare

Let's get personal: what US consumers want in customized skincare

23 Oct 2019, 13:45 - 14:30

Marketing Trends Theater

Does the US consumer fundamentally buy in to the notion of skincare products specifically designed to work best for her DNA? How much do shoppers understand about their own skin microbiome? Is she willing to pay more for the transformative benefits of a fermented skincare routine?

In this session, The Benchmarking Company unveils original research detailing what 5,000+ US beauty consumers understand about personalized skincare. Find out what shoppers want in a personalized skincare routine, where she buys her skincare products now, which categories are on the rise, ingredients she wants to see in her products, and the experience and outcomes she demands from a customized skincare regimen.


  • Denise Herich


    Co-Founder & Managing Partner

    The Benchmarking Company

    Denise Herich is co-Founder and Managing Partner of The Benchmarking Company, a bi-coastal consumer market research firm that delivers need-to-know...

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