A step by step for Indie Brands on how to be U.S. claims-compliant

A step by step for Indie Brands on how to be U.S. claims-compliant

24 Oct 2019, 14:10 - 15:40

Technical Seminars Theater

When and why to use claims to bolster sell-through and mitigate legal risk

Consumer claims provide the proof-of-efficacy that buyers require before purchasing products. But marketing isn’t the only reason claims are a must have. Well-crafted claims provide beauty brands with essential tools to help mitigate US legal and regulatory risk. In this workshop, the audience will learn:

  • The regulatory and legal risks of not substantiating your product claims
  • Best practices for crafting and substantiating powerful and emotional product claims 
  • Different claims for different products, CBD, Supplements and Beauty and Personal Care products
  • Hot words to use (or avoid) in clinical and consumer claims
  • How claims bolster sell-in and sell through in the US market and,
  • Specific claims that feed the consumer’s insatiable appetite for proof of efficacy

This session will include a 30 minute interactive workshop where we will dissect case studies and teach best practices for creating impactful claims for a variety of products.


  • Jennifer Stansbury



    The Benchmarking Company

    Jennifer is the co-Founder and Managing Partner of The Benchmarking Company, a beauty and personal care research firm that that is laser-focused on...

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.