A step by step for Indie Brands on how to be U.S. claims-compliant

A step by step for Indie Brands on how to be U.S. claims-compliant

24 Oct 2019, 14:10 - 15:40

Technical Seminars Theater
Language:
English

When and why to use claims to bolster sell-through and mitigate legal risk

Consumer claims provide the proof-of-efficacy that buyers require before purchasing products. But marketing isn’t the only reason claims are a must have. Well-crafted claims provide beauty brands with essential tools to help mitigate US legal and regulatory risk. In this workshop, the audience will learn:

  • The regulatory and legal risks of not substantiating your product claims
  • Best practices for crafting and substantiating powerful and emotional product claims 
  • Different claims for different products, CBD, Supplements and Beauty and Personal Care products
  • Hot words to use (or avoid) in clinical and consumer claims
  • How claims bolster sell-in and sell through in the US market and,
  • Specific claims that feed the consumer’s insatiable appetite for proof of efficacy


This session will include a 30 minute interactive workshop where we will dissect case studies and teach best practices for creating impactful claims for a variety of products.

Contributors

  • Jennifer Stansbury

    Speaker

    Co-founder

    The Benchmarking Company

    Jennifer is the co-Founder and Managing Partner of The Benchmarking Company, a beauty and personal care research firm that that is laser-focused on...

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