• in-cosmetics North America Awards 2019

    On Wednesday October 23rd, 6pm, the North American personal care industry came together to toast and celebrate innovations transforming new product development at the in-cosmetics North America Awards.

  • Innovation Zone, Sensory Bar and Make-Up Bar Awards

    The 2019 Awards played homage and recognised the most innovative ingredients on show at in-cosmetics North America.

    Innovation Zone Award

    Black BeeOme (TM), an elixir that is obtained by fermenting the honey of a rare and old honey bee went to Mibelle Biochemistry.

    Find out more


    Sensory Bar Award

    SEPPIC's Sunshine & Pixie won with their easy-to-apply suncare emulsion packed with shimmering glitter. 

    More about Seppic

    Make-Up Bar Award

    Natura-Tec won the Gold award for DIY Super Glow, a frosted metallic eye shadow that offers a soft, creamy texture. 

    More about Natura-Tec

  • Who rose to the challenge

    The Formulation Challenge Award recognizes the team who are able to create the most innovative and marketable product from a mystery box of ingredients in just 90 minutes at the show.

    This year's brief - assigned by our official technical advisor Mark Chandler- consisted in formulating a serum targeted at four different target audiences.

    Watched by a large crowd of curious visitors and fiercely loyal brand followers, four teams from Swiss American CDMO, Shiseido (the 2018 title holders), Colgate Palmolive and Johnson & Johnson went head-to-head and battled it out over the benches for 90 minutes.

    Finally, they at the end of the session had to pitch their concept and advertisement to Mark and fellow judge Sarah Jindal from Mintel.

    2019 Formulation Challenge Champions

    Texas-based contract manufacturer Swiss American CDMO wowed the judges with their Wisdom Beyond product aimed at mature men.

    More about the Challenge


    Winners last year, Shiseido scooped up the runner-up prize in this hotly contested Challenge.

    Want to enter a team?

  • Thank you to our judges:

    Pilar Ramirez, Formulations R&D Leader, Kimberly Clark
    Stacie Abraham, Regulatory Program Manager, UL
    Sarah Jindal, Senior Global Analyst, Innovation and Insights - Beauty + Personal Care at Mintel

    Mark Chandler, President, ACT Solutions Corp
    Muriel Pujos, Technical and Scientific Director Skin Care, Coty
    Jennifer Karuletwa, Senior Trends and Business Consultant, Peclers Paris

  • Rise to the challenge 2020

    The Formulation Challenge is back - so if you are looking to pit your team of R&D experts and marketers in this hotly contested MasterChef of the cosmetics world, now is your chance!

    Apply now

    Be the toast of the industry

    To enter the Innovation Zone, Make-Up Bar and Sensory Bar Awards, you must be a show exhibitor. Find out more about exhibiting at in-cosmetics North America.

    Exhibiting information

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