• in-cosmetics North America Awards 2019

    On Wednesday October 23rd, 6pm, the North American personal care industry came together to toast and celebrate innovations transforming new product development at the in-cosmetics North America Awards.

  • Innovation Zone, Sensory Bar and Make-Up Bar Awards

    The 2019 Awards played homage and recognized the most innovative ingredients at in-cosmetics North America.

    Innovation Zone Award

    Mibelle Biochemistry won the night's big prize for Black BeeOme (TM), an elixir obtained by fermenting honey of a rare and old honey bee.

    Find out more


    Sensory Bar Award

    SEPPIC won with their Sunshine & Pixie Dust SPF30, an easy-to-apply suncare emulsion packed with shimmering glitter.

    More about Seppic

    Make-Up Bar Award

    Natura-Tec took home the award for DIY Super Glow, a frosted metallic eye shadow that offers a soft, creamy texture. 

    More about Natura-Tec

  • Who rose to the challenge

    The Formulation Challenge Award recognized the team who formulated the most innovative and marketable product from a mystery box of ingredients in just 90 minutes at the show.

    This year's brief - assigned by our official technical advisor Mark Chandler- consisted in formulating a serum targeted at four different target audiences.

    Watched by a large crowd of curious visitors and fiercely loyal brand followers, four teams from Swiss American CDMO, Shiseido (the 2018 title holders), Colgate Palmolive and Johnson & Johnson went head-to-head and battled it out over the benches for 90 minutes.

    At the end of the session, the teams had to pitch their product, concept and advertisement to Mark and fellow judge Sarah Jindal from Mintel.

    Formulation Challenge Champions

    Texas-based contract manufacturer Swiss American CDMO wowed the judges with their Wisdom Beyond serum aimed at mature men.

    2019 Runner-up

    2018 Formulation Challenge winners, Shiseido were named runners-up in this hotly contested competition.

  • Thank you to our judges:

    Pilar Ramirez, Formulations R&D Leader, Kimberly Clark
    Stacie Abraham, Regulatory Program Manager, UL
    Sarah Jindal, Senior Global Analyst, Innovation and Insights - Beauty + Personal Care at Mintel

    Mark Chandler, President, ACT Solutions Corp
    Muriel Pujos, Technical and Scientific Director Skin Care, Coty
    Jennifer Karuletwa, Senior Trends and Business Consultant, Peclers Paris

  • Rise to the challenge

    Enter the next Formulation Challenge to pit your team of R&D experts and marketers against the best, in this hotly contested MasterChef of the cosmetics world.

    Apply now

    Be the toast of the industry

    To apply for the Innovation Zone, Make-Up Bar and Sensory Bar Awards, you must be a show exhibitor. Find out more about exhibiting at in-cosmetics North America.

    Exhibiting information

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