Focus On Marketing: The Story Behind The Science

  • Focus on Marketing: The Story Behind The Science

    As a marketer, product development or brand specialist, have you ever wanted additional information about the technology to create a more impactful marketing story?

    This program is a behind the scenes look at new technologies and textures, specifically designed for product development and marketing professionals.

    What does the program offer?

    -A customized itinerary for marketing professionals
    -A guide around 3 feature areas that will inspire marketers as they are introduced to ingredients, textures and trends
    -Ideal platform for marketing professionals to network with exhibitors

  • What's included?

    A schedule of specially-selected keynote presentations

    Handpicked seminars ensuring marketers attend the most relevant sessions, gaining valuable insights from leading industry experts, including representatives from Euromonitor International, Mintel, Kline and PeclersParis.

    Meetings with specific suppliers
    Guaranteed face-to-face time with leading suppliers through a schedule of pre-planned meetings.

    Guided tour of the show

    Marketers will be guided around the show to features relevant to new product development by Cherie Buziak, Marketing Product Development Specialist, BeautyEdge.

    Three exciting areas will be covered including: the Make-Up Bar – a space dedicated to the latest innovations in colour cosmetics. The Sensory Bar, which highlights products that provide a unique sensorial experience allowing marketers to engage with amazing textures, colors and fragrances.

    Lastly, the Innovation Zone, which displays raw material products launched at the show or no more than six months before, enabling marketers to be at the forefront of the most recent innovations and upcoming trends.

    Marketing Trail guide

    Additionally, the Story Behind The Science program will include a Marketing Trail guide with descriptions and details of all the above.

  • Session timings:

    Day 1 - Oct 17th

    10:30 am 
    12:30 pm
    02:30 pm
    04:30 pm

    Day 2 - Oct 18th

    09:30 am
    01:30 pm

  • Apply for the tour

    To participate in the tour, simply head to the focus on Marketing Tour meeting point, which you will find to the right of the show as you enter the halls. This tour is open to cosmetic / contract manufacturers and indie brands only.


    Exhibitor application form

    Book a space at the Sensory Bar, Make-Up Bar or Innovation Zone to be part of a customized marketing tour for marketing specialists.

    Secure your place

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