Formulation Challenge

  • Who Rose to the 2019 Challenge?

    The who's who of personal care flexed their muscles and battled it out to be crowned The Formulation Challenge Champions of 2019. The challenge run in association with, and judged by, Act Solutions Corp and Mintel made its triumphant return to the in-cosmetics North America stage on 23 October for all to see.

    The Judges
    Belinda Carli handed over the reins in 2019 to Mark Chandler - in-cosmetics North America’s new Technical Advisor, who set and judged the challenge alongside Mintel’s Sarah Jindal.
  • Who?

    Teams comprising of four R&D professionals and two marketers, from top regional Cosmetic and Contract Manufacturers: Shiseido, Colgate-Palmolive, Johnson and Johnson and Swiss American CDMO went head-to-head in the lab.

    The Brief
    The competitors were challenged to formulate a serum and advertising campaign targeted at four very different consumer groups of the: Mature Male, Scientist Barbie, Fashionista Ken and Tween Skipper. In just 90 minutes, the teams demonstrated the precision of surgeons, the knowledge of chemists to show what it takes to create world-class personal care formulations and finished products.
  • Armed personal care ingredients from:
    ChemSpec, Safic Alcan Group, Mibelle Biochemistry, Ethox Chemicals, SEPPIC, Lipotec™ Active Ingredients, Lubrizol Life Science and Lincoln Manufacturing.

    The Winners
    At the in-cosmetics North America Awards Mark Chandler crowned Swiss American CDMO as the 2019 Formulation Challenge Champions for their Wise Beyond The Years serum as they narrowly pipped last year's winners Shiseido to the title.

    Do you think you have what it takes to rise to the challenge in 2020 and take on the crème-de-la-crème of the cosmetics word?

    Apply today

  • So who won?

    After tense deliberations, the winners were announced at the Awards at the show the very same day. 


    Revealing the winners

    Ready for 2020?

    Registration for the Formulation Challenge 2020 is now open, put your hat in the ring for your chance to take home the title.

    Enter your team

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