Intro (LB)

Formulation Challenge

Watch Colgate-Palmolive, Estée Lauder, Unilever, Shiseido, Johnson and Johnson and Swiss American CDMO compete for supremacy!

The Formulation Challenge is a practical activity (think MasterChef but for cosmetics) that will take place at the show in association with, and judged by, the Institute of Personal Care Science and Mintel.

With this Challenge, the teams (made up of 4 R&D staff and 2 marketers) are provided with a mystery box of personal care ingredients. They then have 90 minutes to assemble a creation and must display the precision of surgeons and the knowledge of chemists to create the best formulation.


More about the Challenge

Where? When? Formulation Lab, Oct 17th - 3:45pm to 5:15pm

The winners will receive a prize, recognition and media coverage at the Awards Ceremony (same day, 6pm). In 2017, Colgate Palmolive claimed the title by creating the winning formula.

Entries are now closed but everybody is welcome to watch the contest in the Formulation Lab!

Thanks to our exhibitors for supplying ingredients for the Challenge: Bitop, Gattefossé, Geltor, Grant Industries, Jojoba Desert, LipoTrue, Lubrizol, Mibelle Biochemistry, Sensient Technologies, Shin-Etsu.

Check out Shiseido's winning formula

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