Innovation Zone

  • Be Inspired in the Innovation Zone

    One of the most popular areas of the show, the Innovation Zone showcases brand new personal care ingredients.

    At the Innovation Zone, you will discover innovative raw materials, all launched within the last 8 months. You will get to test the products in formulation displays, as you go in search for you to find the next star ingredient for your next product launch or update.

    As well as the new launches on display, Mintel will be holding live demonstrations, so you can see the latest consumer products that meet the hottest marketing trends head-on.

    Head over to in-cosmetics Connect to discover the latest personal care ingredient launches in our Innovation Zone Digest.


  • Latest ingredient launches

    Discover new raw materials and innovations as Simon Pitman rounds-up the latest ingredients launches. Get the facts you need to know to decide if that ingredient is suitable for your project.


    Ingredients in Action

    Tune in to our ingredients in action series where each month Belinda Carli of the Institute of Personal Care Science will put five new ingredients to the test and give her independent and authentic view on each.


    Innovation Zone Digest

    Every year hundreds of new personal care innovations are launched to market. Our Innovation Zone digest is one of the most comprehensive guides for you to browse and find new ingredients and raw materials

  • Search the latest ingredients

    Find your next star ingredient to work into your personal care formulation to create the next cult product.

    Browse the digest

    Get the technical insight

    Discover the science behind the ingredients and hear directly from the creators about their latest innovations.

    Watch on-demand

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