Live Demonstrations

  • Mintel Live Demonstrations

    A must for all visitors, these ever-popular interactive product demonstrations will feature products that highlight the latest trends in beauty.

    During these demos, you will be given the opportunity to touch and feel some of the world's most innovative haircare, skincare, and colour cosmetic products. Bringing research to life and investigating trends, Mintel will showcase real market examples and forecast how they will shape the future of the industry.

    Daily Live Demonstration Times:

    11:00am-11:30am & 3:00pm-3:30pm

    You 2.0 - What to sell to the single consumer. New research reveals the power of the single consumer, as we become increasingly well-adjusted to being alone in a disconnected world. Self-actualization will be a key need, as people seek out brands that serve as their social catalyst.

    Beauty with a Brain - Prove your credibility with science. There is growing mistrust of product claims that are not proven by science. Consumers are more sophisticated than ever before thanks to social media and greater access to information/education, so they question everything. Pair beauty claims with wellness ones as consumers understand the link between appearance and lifestyle.

    Sub-Zero Waste - A whole new dawn is fast approaching for beauty brands. If brands don't change their approach now, they won't exist in a future where sustainability and zero-waste are impacting the globe. Brands need to invest in zero-waste strategies in order to capture consumers with upcycling concepts and more sustainable options.

  • Interested in attending in 2020?

    Free registration for in-cosmetics North America 2020 will open late June. Register your interest to be kept up to date with the latest show news and be notified of when event registration opens.

    Register your interest

    Full educational programme

    In addition to the Live Demonstrations, you may be interested in some of the other educational opportunities on offer at in-cosmetics North America.

    Educational Programme

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