Innovation Zone: Inspire a New Wave of Products

  • Make an impact and generate demand for your new ingredient, from the moment you launch.

    We understand that your new innovations only have a short runway to make an impact before the next wave of new ingredients launch. The Innovation Zone provides you with the perfect platform to place your product in the spotlight for visitors to discover and engage with.

    Make sure your product gets the industry recognition it deserves by entering the 2019 Innovation Zone Best Ingredient Award and showcasing your ingredient with a formulation display.

    The Innovation Zone also features on the show’s Fast Track Marketing Tours part of the show's Focus on Marketing program.

  • Snapshot of the 2018 tour:

    In 2018 over the course of two days R&D specialists, key decision makers and many others discovered 20 recently launched ingredients in the Innovation Zone. Additionally, expert beauty consultant Cherie Buziak guided 74 marketing and product specialists around the new cosmetics technologies, ingredients and textures on display in the zone.

    Last year saw Mibelle Biochemistry win the Gold Innovation Zone Award with Sensient Cosmetic Technologies taking home silver and bronze went to LipoTrue Inc..
  • What interactions will you get in the Innovation Zone?

    Increase and extend your new products' exposure with leading North American formulators and R&D specialists before, during and after in-cosmetics North America by displaying your ingredient in the show's most popular zone.

    Interaction Onsite Printed Digital
    Product Display
    Award Nomination  
    Focus on Marketing Tour Stop  
    Zone Feature    
    Zone Social Media  
    Zone Email  
    Awards Page
    Show Catalouge
    Pocket Guide
    Post Show Report
    Product Highlights

    Press Release
    * By signing up for the Innovation Zone you will receive the added bonus of featuring in all the Fast Track Marketing Tour promotion.
  • Key Criteria and Dates

    For your ingredient to qualify to feature in the Innovation Zone it must either be launched at or within eight months of the show.

    We recommend that you sign-up and submit details of your ingredient before 9 September 2019 to get the most out of your Innovation Zone Package and be entered for the in-cosmetics North America Awards.

    Packages start from US $720 for a standard Formulation Box and go up to US $1,070 for a Formulation Box with Display.

  • Get recognition for your new ingredient

    You must have a booth in order to secure a box and product display to be able to showcase your new ingredient in the Innovation Zone.

    Submit your application

    Take the first steps

    If you've not booked your booth and want to be placed in this year's Innovation Zone, take the first steps and book your booth today.

    Book a Booth

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.